Fermanian School of Business

Marketing has been defined as "the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services, to create exchanges that satisfy individual and organization objectives." The marketing concentration introduces students to how products and services are developed, promoted, priced, distributed, and sold. The process requires an understanding of buyer and seller behavior within the context of the overall market environment. Emphasis is placed on the globalization of business and how marketing utilizes the internet in a fast-paced world. In addition, students learn about special challenges facing nonprofit organizations as they try to market their goods and services.

Overview

PLNU offers a business administration major with a concentration in marketing. Students will take courses focusing on advertising, promotion, global economics, sales management, tax accounting, persuasion, and more. Upper division requirements include classes in the areas of business management, business law and ethics, and finance. The major also requires an internship where students will get experience with real world issues, as they plot their courses toward becoming successful business professionals.

Special Features:

• Opportunities to study and travel to countries all over the world, as part of Off Campus Cooperative Programs, including Latin America, the Middle East, Russia, China, England, and other parts of the United States.
• Access to classes in the high-tech, state-of-the-art Fermanian School of Business.
• Access to an extensive database of potential internships and employers in San Diego County and across the country.
• MBA program.
  

Career Opportunities:

• Sales and Sales Management
• Advertising
• Marketing Research and Development
• Product and Brand Management