Strategic Goal #6
To create and establish a fully integrated University communication plan and supporting structure
1. Develop 3-year strategic marketing plan
- This is in the formulation stages.
- Re-constituting the "Communications Office" as the "Marketing and Creative Services" office. This restructure has made a statement about the University's desire and dedication to achieving this goal.
2. Develop operational marketing plans for Schools, UA, Centers and selected academic departments
- Creative and Marketing Services staff is meeting with various departments in the University. The current work has been the production of specific marketing and advertising pieces.
- A more comprehensive review and the design of marketing plans will be conducted in the coming months.
3. Troubleshoot current processes and service failures; develop and train clients on new procedures
- Production processes were evaluated (see Building Marketing Capability at PLNU) and have been modified - this effort has increased office efficiency and effectiveness.
- This has also been part of the effort to repair damaged relationships with internal clients.
4. Evaluate staffing levels-meet immediate demands
- Staffing levels were evaluated and have been increased. This increase has greatly increased production capacity.
- A new director, Michele Corbett has been hired to lead this effort.
5. Deploy Marketing Central (marketing resource management software)
- The "Marketing Central" software program was implemented to assist in the production work flow.
- We are still evaluating software.
6. Redesign Point Loma’s external-facing website
- An outside contractor has been engaged to re-design the University's website (including a content management system).
- The new site will be posted in Spring of '06.
7. Develop and seek approval of and funding for MCS three-year organizational development plan
8. Launch new student training/internship model