Viewpoint Reader Survey

Please help us continue to improve the Viewpoint by answering the following questions.

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Overall, how would you rate the Viewpoint's writing? Excellent Good Average Poor Overall, how would you rate the Viewpoint's photography? Excellent Good Average Poor Overall, how would you rate the Viewpoint's design and general appearance? Excellent Good Average Poor In your opinion, what is the purpose of an alumni magazine? Which of the following statements are true of the Viewpoint? (Please check all that apply.) It covers interesting topics. It is not interesting enough to read. It makes me feel proud to be a Pasadena/Point Loma alumnus. It offers balanced opinions. It offers biased opinions. It helps to give the university prominence and voice. It helps me stay up-to-date on what's happening with other alumni and the university. I don't read it. Which of the following words would you use to describe the Viewpoint? (Please check all that apply.) Informative Boring Friendly Contemporary Intellectual Confusing Engaging Narrow-minded Which of the following sections do you read, skip or skim in the new Viewpoint format? President's Letter Read Skip Skim Letters to the Editor Read Skip Skim Tomorrow's Grads (student profile) Read Skip Skim Movers & Shapers (faculty or staff profile) Read Skip Skim Feature(s) (i.e. mental health, global warming, social justice) Read Skip Skim Working It Out (alumni career stories) Read Skip Skim Notables (general news and happenings) Read Skip Skim Athletics Read Skip Skim Alum News Read Skip Skim Last Point (reflective essay) Read Skip Skim Calendar Read Skip Skim Would you like to see more or less of the following? Full-length, topical features More Less Same Human interest stories More Less Same Stories about university events and happenings More Less Same Opinion pieces More Less Same Research articles More Less Same Sports stories More Less Same Book reviews More Less Same Humor columns or cartoons More Less Same How-to or expert advice articles More Less Same Which of the following are you most likely to read? Feature-length articles Human interest profiles Short news items Sports stories Opinion pieces How interested would you be in seeing the Viewpoint cover topics in the following areas on a scale of 1-5? (One being not interested at all and five being very interested)   Public policy/politics Enter a valid ranking. Example: 1, 2 or 3   Technology and innovation Enter a valid ranking. Example: 1, 2 or 3   Health and medicine Enter a valid ranking. Example: 1, 2 or 3   Art/literature Enter a valid ranking. Example: 1, 2 or 3   Psychology Enter a valid ranking. Example: 1, 2 or 3   Business Enter a valid ranking. Example: 1, 2 or 3   Theology Enter a valid ranking. Example: 1, 2 or 3   Education Enter a valid ranking. Example: 1, 2 or 3   Parenting/family life Enter a valid ranking. Example: 1, 2 or 3 I prefer issues of the magazine that Focus on a single topic (i.e. feature stories about the environment with people in that field) Cover multiple topics (articles not as closely related to each other) I don't like either. Have you done any of the following as a result of reading the Viewpoint? (Please check all that apply.) Shared an article with a friend or relative. Saved an article for future reference. Had a conversation about an issue presented in an article. Volunteered at PLNU or elsewhere. Come to a Point Loma event. Sought additional information on a topic. Wrote a letter to the editor, alumni director, or faculty member. Visited PLNU's Web site. Got (back) in touch with someone. Made a networking connection. How much time do you typically spend reading each issue? 60+ minutes 30-60 minutes 15-30 minutes Less than 15 minutes I don't read it. Would you prefer to read the Viewpoint in print or online? Print Online Both Neither If you are an alumnus of Pasadena/Point Loma, in which decade did you graduate? 50s or before 60s 70s 80s 90s 00s I am faculty/staff but not an alum. I am a parent but not an alum. I am not affiliated with PLNU. Are you male or female? Male Female What is your highest level of education? High school Some college Associate degree Bachelor's degree Master's degree Doctorate If you would like to provide additional comments about the Viewpoint, please do so in the space below.

Thank you!