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Premise Marketing Account Planner

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Organization

Premise Marketing

- Intern Supervisor and/or Contact Person Information -

Name:

Kristine Zucchetti

Title:

Senior Online Media Editor/ Intern Coordinator

Mailing Address:

2604 B St, San Diego, CA 92102

Email Address:

kristine@premisemarketing.com

Telephone:

619-233-7979

- Internship Details -

General Internship Type:

Account Planner

Is this a Paid Position?

No

Dollar Amount for Position:

Anticipated Hours per Week:

15-20

Is this Position is Ongoing?

No

If No, please check semester position is available:

Ongoing

PLNU requirement: Internship Hours 120-150 Units Earned Upon Completion (3)

Internship Description: Please write a brief description of the internship.

During your experience at Premise your primary responsibility is to aid the campaign manager. The account planner is expected to identify the attitudes and interests of target markets. Planners use market data to identify ideal audiences and optimum methods of communication. Primary Objectives 1. To aid the campaign manager by researching successful marketing campaigns 2. To find innovative ways to reach consumers 3. To gain valuable hands on experience while working at a youth marketing agency on national accounts