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Julie K. Huntley

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Julie K. Huntley, Ph.D.
Professor of Marketing

Julie Huntley
Email: Julie Huntley

Fermanian School of Business
Point Loma Nazarene University
3900 Lomaland Dr.
San Diego, CA  92106

Phone: (619) 849-7267

















DEGREES

B.S., University of Nebraska at Omaha
MBA, Oral Roberts University
Ph.D., Arizona State University

AREAS OF RESEARCH INTEREST AND SPECIALIZATION

  • Cross-functional working relationships in the development and execution of marketing strategy
  • Relational strategies in buyer-seller relationships
  • Relationship quality of both internal working relationships and customer relationships
PUBLICATIONS

2008     Huntley, Julie K., "The Buying Center Influence: Cultural Mediating
            Effects on Interfirm Support," in AMA Summer Educator's Conference 
            Proceedings
.

2008     Huntley, Julie K., "Modeling the Buying Center Influence: Value Creation
            in Buyer-Seller Realtionships," in AMS Conference Proceedings.

2008     Huntley, Julie and David Dyson, "A Christian Perspective on Marketing,"
            in A Noble Calling: Devotions and Essays for Business Professionals
            David Wesley Whitlock and Gordon Gutile, eds.  Eugene, Oregon:
            WIPF & STOCK.

2008     Huntley, Julie, Business Devotions (6) in Solomon Was a Businessman,
            David Wesley Whitlock and Ardith Baker, eds.  Eugene, Oregon: WIPF &
            STOCK.

2006     Huntley, Julie K., "Conceptualization and Measurement of Relationship
            Quality: Linking Relationship Quality to Actual Sales and
            Recommendation Intention," in Industrial Marketing Management, Vol
            35/6, pp. 703-714.

2005     Chapman, Robert, Huntley, Julie and Wright, Marshal, "Integration of Faith
            and Learning: Curriculum Initiatives at ORU," in CBFA Conference
            Proceedings
.

2004     Huntley, Julie K., "Marketing and Ethics: A Critical Approach to Ethics in
            the Classroom," in CBFA Conference Proceedings.

2003     Huntley, Julie K., "Buyer-Seller Relationships: The Moderating Influence
            of Internal Working Relationships on Account Performance," in AMA
            Winter Educator's Conference Proceedings
.

2002     Huntley, Julie K., "Relationship Marketing: Internal Drivers of Account
            Profitability," in Sixth Research Conference on Relationship Marketing and
            Customer Relationship Management Conference Proceedings
.

2001     Huntley, Julie K., "Moderating Effects of High-Technology, Service Markets
            on Buyer-Seller Relationships," in AMA Summer Educator's Conference
            Proceedings
Enhancing Knowledge Development in Marketing, Vol. 12,
            Chicago, IL: American Marketing Association.

1998     Huntley, Julie K., "Critical Cross-Functional Interactions: Foundation for
            Relationship Quality," in AMA Summer Educator's Conference
            Proceedings: Enhancing Knowledge Development in Marketing
, Vol. 9,
            Chicago, IL: American Marketing Association.

1997     Huntley, Julie K., "Behavioral Dimensions of Cross-Functional Interactions:
            Toward a Relationship Quality Framework," in AMA Summer Educator's
            Conference Proceedings: Enhancing Knowledge Development in
            Marketing
, Vol.8, Chicago, IL: American Marketing Association.

1996     Huntley, Julie K., "Communication Mixes in Marketing's Cross-Functional
            Interactions: A Contingency Model," in AMA Summer Educator's
            Conference Proceedings: Enhancing Knowledge Development in
            Marketing
, Vol. 7, Chicago, IL: American Marketing Association.