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Julie K. Huntley
Julie K. Huntley
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Julie K. Huntley, Ph.D. Professor of Marketing
Email: Julie Huntley
Fermanian School of Business Point Loma Nazarene University 3900 Lomaland Dr. San Diego, CA 92106
Phone: (619) 849-7267 | DEGREESB.S., University of Nebraska at Omaha MBA, Oral Roberts University Ph.D., Arizona State University AREAS OF RESEARCH INTEREST AND SPECIALIZATION
- Cross-functional working relationships in the development and execution of marketing strategy
- Relational strategies in buyer-seller relationships
- Relationship quality of both internal working relationships and customer relationships
| PUBLICATIONS
2008 Huntley, Julie K., "The Buying Center Influence: Cultural Mediating Effects on Interfirm Support," in AMA Summer Educator's Conference Proceedings.
2008 Huntley, Julie K., "Modeling the Buying Center Influence: Value Creation in Buyer-Seller Realtionships," in AMS Conference Proceedings.
2008 Huntley, Julie and David Dyson, "A Christian Perspective on Marketing," in A Noble Calling: Devotions and Essays for Business Professionals David Wesley Whitlock and Gordon Gutile, eds. Eugene, Oregon: WIPF & STOCK.
2008 Huntley, Julie, Business Devotions (6) in Solomon Was a Businessman, David Wesley Whitlock and Ardith Baker, eds. Eugene, Oregon: WIPF & STOCK.
2006 Huntley, Julie K., "Conceptualization and Measurement of Relationship Quality: Linking Relationship Quality to Actual Sales and Recommendation Intention," in Industrial Marketing Management, Vol 35/6, pp. 703-714.
2005 Chapman, Robert, Huntley, Julie and Wright, Marshal, "Integration of Faith and Learning: Curriculum Initiatives at ORU," in CBFA Conference Proceedings.
2004 Huntley, Julie K., "Marketing and Ethics: A Critical Approach to Ethics in the Classroom," in CBFA Conference Proceedings.
2003 Huntley, Julie K., "Buyer-Seller Relationships: The Moderating Influence of Internal Working Relationships on Account Performance," in AMA Winter Educator's Conference Proceedings.
2002 Huntley, Julie K., "Relationship Marketing: Internal Drivers of Account Profitability," in Sixth Research Conference on Relationship Marketing and Customer Relationship Management Conference Proceedings.
2001 Huntley, Julie K., "Moderating Effects of High-Technology, Service Markets on Buyer-Seller Relationships," in AMA Summer Educator's Conference Proceedings: Enhancing Knowledge Development in Marketing, Vol. 12, Chicago, IL: American Marketing Association.
1998 Huntley, Julie K., "Critical Cross-Functional Interactions: Foundation for Relationship Quality," in AMA Summer Educator's Conference Proceedings: Enhancing Knowledge Development in Marketing, Vol. 9, Chicago, IL: American Marketing Association.
1997 Huntley, Julie K., "Behavioral Dimensions of Cross-Functional Interactions: Toward a Relationship Quality Framework," in AMA Summer Educator's Conference Proceedings: Enhancing Knowledge Development in Marketing, Vol.8, Chicago, IL: American Marketing Association.
1996 Huntley, Julie K., "Communication Mixes in Marketing's Cross-Functional Interactions: A Contingency Model," in AMA Summer Educator's Conference Proceedings: Enhancing Knowledge Development in Marketing, Vol. 7, Chicago, IL: American Marketing Association. |
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