Julie Huntley, Ph.D.

Julie Huntley, Ph.D.

  • Professor of Marketing
  • Phone: +1(619) 849-7267

Education

  • Ph.D., Arizona State University
  • MBA, Oral Roberts University
  • B.S.B.A., University of Nebraska at Omaha

Interests

  • Cross-functional working relationships in the development and execution of marketing strategy
  • Relational strategies in buyer-seller relationships
  • Relationship quality of both internal working relationships and customer relationships

Publications

2012     Wright, Marshal R., Bocarnea, Mihai C., Huntley, Julie K., "Donor OPR and 
                Values-Fit Incongruence: An Improved Predictor of Donations of Unrestricted   
                Funds for 501(c)(3) Publicly-Supported, Tax-Exempt, Faith-Based, Not-For-
                Profit Organizations?" in International Journal of Organization Theory and 
                Behavior.  

2008     Huntley, Julie K., "Modeling the Buying Center Influence: Value Creation
                in Buyer-Seller Realtionships," in AMS Conference Proceedings.

2008     Huntley, Julie and David Dyson, "A Christian Perspective on Marketing,"
                in A Noble Calling: Devotions and Essays for Business Professionals
                David Wesley Whitlock and Gordon Gutile, eds.  Eugene, Oregon:
                WIPF & STOCK.

2008     Huntley, Julie, Business Devotions (6) in Solomon Was a Businessman,
                David Wesley Whitlock and Ardith Baker, eds.  Eugene, Oregon: WIPF &
                STOCK.

2006     Huntley, Julie K., "Conceptualization and Measurement of Relationship
                Quality: Linking Relationship Quality to Actual Sales and
                Recommendation Intention," in Industrial Marketing Management, Vol
                35/6, pp. 703-714.

2005     Chapman, Robert, Huntley, Julie and Wright, Marshal, "Integration of Faith
                and Learning: Curriculum Initiatives at ORU," in CBFA Conference
                Proceedings.

2004     Huntley, Julie K., "Marketing and Ethics: A Critical Approach to Ethics in
                the Classroom," in CBFA Conference Proceedings.

2003     Huntley, Julie K., "Buyer-Seller Relationships: The Moderating Influence
                of Internal Working Relationships on Account Performance," in AMA
                Winter Educator's Conference Proceedings.

2002     Huntley, Julie K., "Relationship Marketing: Internal Drivers of Account
                Profitability," in Sixth Research Conference on Relationship Marketing and
                Customer Relationship Management Conference Proceedings.

2001     Huntley, Julie K., "Moderating Effects of High-Technology, Service Markets
                on Buyer-Seller Relationships," in AMA Summer Educator's Conference
                Proceedings: Enhancing Knowledge Development in Marketing, Vol. 12,
                Chicago, IL: American Marketing Association.

1998     Huntley, Julie K., "Critical Cross-Functional Interactions: Foundation for
                Relationship Quality," in AMA Summer Educator's Conference
                Proceedings: Enhancing Knowledge Development in Marketing, Vol. 9,
                Chicago, IL: American Marketing Association.

1997     Huntley, Julie K., "Behavioral Dimensions of Cross-Functional Interactions:
                Toward a Relationship Quality Framework," in AMA Summer Educator's
                Conference Proceedings: Enhancing Knowledge Development in
                Marketing, Vol.8, Chicago, IL: American Marketing Association.

1996     Huntley, Julie K., "Communication Mixes in Marketing's Cross-Functional
                Interactions: A Contingency Model," in AMA Summer Educator's
                Conference Proceedings: Enhancing Knowledge Development in
                Marketing, Vol. 7, Chicago, IL: American Marketing Association.