Point Loma Nazarene University
Contact: Kalyn McMackin (760) 685-3312
Point TV: Channel 23
Advisor: Alan Hueth (619) 849-2358
Date: March 5, 2014
Written by: Kalyn McMackin
Media Comm and Broadcast Journalism Programs Partner with International Corporate Media Association
Have you ever wondered who makes the job orientation or training videos used to inform or train employees in businesses? Or what about the promotional videos on business’ internet sites? Point Loma Nazarene University’s media communication and broadcast journalism majors have recently partnered with MCA-I, Media Communication Association-International—considered to be the main professional association of corporate and educational media producers in the world.
MCA-I is an “international, member-driven organization that offers media professionals the connections and advanced training opportunities needed to succeed in a quickly changing and highly competitive communications environment,” as stated on their website.
With the help of Communications professor, Dr. Alan Hueth, the partnership began in the summer of 2013 when he requested access to MCA-I’s award-winning videos in their annual video competition. Dr. Hueth wanted to include links to these projects in his scriptwriting text-book and the book’s website. This led him to the MCA-I YouTube website—which needed some updating. Hueth offered MCA-I upload services, and it took off from there.
Now, media com and/or broadcast journalism students (working with Point TV’s Media Operations Manager, Rick Moncauskas) have been uploading projects onto the internet since this past summer. This gives students the chance to see, first hand, the best of corporate TV/film media in the world. MCA-I provides a one year student membership to MCA-I for the uploading services—which includes attending monthly writing and production seminars and workshops at MCA-I’s San Diego chapter meetings (or any other chapter meeting in the world).
This opportunity greatly expands students’ horizons of the potential job market for their skills once they leave PLNU.
“A lot of students come in with the idea that they want to be the next Steven Speilberg or be like some great news anchor, and that’s all they know,” said Hueth. “They don't know about this gigantic source of job opportunities—probably more jobs available than all of cable and broadcast television and the film industry combined. And these videos reveal and highlight what corporate media production is about.”
Connie Terwilliger, the president of the MCA-I San Diego chapter, believes that this op-portunity provides students with endless benefits in learning more about video production.
“Experience with the technology of downloading and uploading videos, the opportunity to see award winning videos and a chance to attend local MCA-I chapter meetings for free will really enhance students’ college experience,” Terwilliger explained.
To view award winning videos from the 44th Annual MCA-I Media Festival, check out https://www.youtube.com/user/MediaFestival.
For more information, please contact Dr. Alan Hueth, AlanHueth@pointloma.edu or Kalyn McMackin at firstname.lastname@example.org.