Point Loma Nazarene University
Contact: Kalyn McMackin (760) 685-3312
Point TV: Channel 23 Public Relations Manager.
Advisor: Alan Hueth (619) 849-2358
Date: April 17, 2013
Written by: Kalyn McMackin

Professor Alan Hueth to Release Book with Oxford University Press

 Dr. Alan Hueth, professor of Communication, will soon be releasing his first book “Scriptwriting for TV, Film, and New Media” with Oxford University Press.  Hueth was surprised when Oxford sent the book contract to him this past month.

 “I never expected this to happen,” said Hueth. “I never dreamed of my book being picked up by one of the elite publishers in the world. I’m so honored by this.”
 Hueth began working on his book in 2006 after concluding  that many of the textbooks he was using for his own scriptwriting classes were missing important content.  Shortly thereafter, he began his search for a publisher and started submitting prospectuses-- which included descriptions of other textbooks being used, along with explanations for how his book would be different and better, sample chapters, etc.  He, also, immediately dove into writing the book.

 “Back then, I thought that you would write the whole book and send it to somebody,” said Hueth. “But then, I started talking to publishers after I had most of it written and they said they just wanted sample chapters to show to readers.”

 He worked with two different publishers, but they both ended up deciding that they didn’t want to bring on any new books or writers for this kind of book.   Then, while attending the 2011 Broadcast Education Association, Hueth’s luck changed.

 “I turned around and there was the Oxford University Press table, so I walked over and the acquisition editor happened to be there,” said Hueth. “I asked if he would be interested in a scriptwriting book and he asked me to tell him about it.”

 Oxford took the book through two sets of readers—with one set comparing his book against the top-selling book in the field (in its 11th edition), and a majority of the readers indicated that they would change to Hueth’s book for their scriptwriting course.

 Hueth received a contract agreement in March of 2013 to have his book published by the year 2015.  He plans on using his book in his classes but said that students have already been able to access the material online, for free.

 The book is unique in that it uses Aristotelian dramatic technique as a grand theory for approaching writing all forms of TV, film, and new media programs.   This includes Aristotle’s focus on the concepts of ethos, pathos, and logos, and the elements of drama. 

 Hueth said that pathos and the elements of drama are utilized in all TV/film/new media scriptwriting.  He added that the book has another profoundly different approach to teaching scriptwriting that none of the other existing texts include.

 “My book will include hundreds of internet links to examples of short films, documentaries, commercials, corporate media programs, webisodes, television shows—along with supplementary websites on all aspects of scriptwriting.”

 For more information on “Scriptwriting for TV Film and New Media,” contact Dr. Alan Hueth at


Communications & Theatre

The Kinesiology students have been working hard spending time in professional atmospheres through internships  around San Diego.  From hospitals to chiropractic offices, these students are experiencing hands-on training in their fields of interest to put their knowledge and learning into practice.  Click on the following link to see where the students have been, as well as their future plans following their studies at Point Loma Nazarene University:




PLNU Honors Student Entrepreneurs of the Year


The Fermanian School of Business of Point Loma Nazarene University named its “Student-Entrepreneur of the Year” at the annual Entrepreneur Enrichment Program Banquet on Tuesday April 10, 2013, held at the newly renovated Liberty Station Conference Center. The PLNU Entrepreneur Enrichment Program (EEP) completed its sixth year with the presentation of five completed student or recent alumni business plans representing a diversity of for-profit and non-profit interests.

Before approximately 90 entrepreneurs, faculty, staff, and other guests, Senior Anne Taylor (Nutrition/Food Service Management 2013) nabbed top honors as the Student-Entrepreneur of the Year with her business plan to expand her existing catering company Anne Taylor Catering.  Inspired by her family’s journey when they were struggling financially and couldn’t afford going out to dinner, Taylor did not let this temporary setback stop her. “I simply took matters into my own hands and made our very own “Fresh Healthy Gourmet Food” and then many other individuals offered to pay me to help them cook for various events. I realized the opportunity that was in front of me to make some extra money to help out my family, in their time of need,” said Taylor. This inspiring story led her to launch Anne Taylor Catering while a student at PLNU, culminating in the creation of a business plan to provide further guidance to the ascent of her firm through the EEP.  In earning the title of Entrepreneur of the Year, the EEP Endowment will provide her $2,500 of additional funding.

Also honored was Marcos Mujica (M.A. Biblical Studies 3013), who earned the second spot and $1,000 in funding with his Generation Compost project.  A project titled Sustainable Organic Foods by Daniel Spitsbergen (MBA 2013) finished third and was awarded $750 from the endowment. Additionally, Kelsey Bergstrom (Fashion/Fashion Merchandising 2013) was awarded the Dave and Dorothy Latter Free Enterprise Award and $1,000 in funding for her startup “Clothe the Naked” utilizing the design and sales of high end fashion products to provide assistance to the poor in San Diego. Local rocker Calen Lucas (MBA 2013) of the band Family Wagon, along with Bryan Pridmore (MBA 2013), also completed the EEP and earned $500 for their business plan of providing a business framework for the band and expanding their fan base.

 Additional information on the EEP and related activities of the Fermanian School of Business and the Fermanian Business & Economic Institute at Point Loma Nazarene University can be found at

Business, Fermanian Business & Economic Institute, info-center, PLNU

Congratulations to the Family and Consumer Sciences T-shirt Design contest winners, Michael Hartshorn (t-shirt front) and Malorie Grove (t-shirt back).   Both students received a $25.00 cash prize and a free t-shirt.  Thank you for a great job.  The shirts look fabulous!

Family & Consumer Sciences

Point Loma Nazarene University
Contact: Kalyn McMackin (760) 685-3312
Point TV: Channel 23 Public Relations Manager.
Advisor: Alan Hueth (619) 849-2358
Date: April 1, 2013
Written by: Kalyn McMackin

PLNU Alumni Wins at SXSW Film Conference and Festival

Point Loma Nazarene Alumni, Destin Daniel Cretton, was recognized as the audience award winner in the “Narrative Feature” competition at the South by Southwest Film Conference and Festival in Austin, Texas.

The 2001 graduate wrote and directed “Short Term 12,” a story told through the eyes of Grace, a twenty-something supervisor at a foster-care facility for at-risk teenagers. Grace’s own difficult past is made all the more clearer with the arrival of a new intake at the facility: a gifted yet troubled teenage girl with whom Grace has an electric connection.

 “Short Term 12 is about the workers and kids in a group home,” said Cretton. “There are many facilities like this still operating today, so it was a challenge to make sure that everything was represented with as much authenticity as possible.”

 While the subject matter is complex, this film finds both truth and humor in unforeseen places.

 The PLNU Mass Communication major was “filled to the brim with joy” at receiving the award. He attributes much of the success to the team he was a part of in making this film.
 “Short Term 12” is not Cretton’s first film. His previous film, “I AM NOT A HIPSTER,” which debuted at the Sundance Film Festival in 2012, will be playing at the Digital Gym, a San Diego independent theatre.

 “I AM NOT A HIPSTER” is based upon a young singer-songwriter who is reminded of the former self he left in Ohio and confronted to deal with who he has become now. Based around San Diego’s indie music and art scene, the film features original performances while exploring what it means to be “creative in the face of tragedy.”

 Having been in the film making industry for nearly 12 years now, Cretton’s biggest piece of advice to PLNU students is simply believe in yourself.

 “Don't believe anyone who tells you there is only one way to get somewhere,” said Cretton. “Just be true to yourself, follow your instincts, and tell the stories that move you.  As Woody Allen puts it, "It's not quantum physics.  It's storytelling.  It's a story and you tell it.  There's not much to it."

 If you would like to meet Cretton or check out his film “I AM NOT A HIPSTER”, go to for more information.

Communications & Theatre




On Saturday, April 6, PLNU’s School of Nursing, in partnership with PLNU’s City Heights Community Classroom, will host the 13th annual Festival of Health through thePLNU Health Promotion Center at Mid City Church of the Nazarene.

The festival will be held from 10 a.m. – 3 p.m.  Event exhibitors will be stationed inside the church fellowship hall, while the outside parking lot will house a family activity area with a bounce house, games, face painting for the children, an interactive exercise area led by Annullo Training Center, Jamba Juice, various ethnic food vendors, music, games and an hourly prize drawing.

Organized by PLNU students, this festival is open to the community and is designed to promote health through the provision of culturally sensitive health education, to provide a vehicle for non-profit health organizations to offer available services to the Mid-City community and to foster unity within the neighborhood by providing a fun, safe, and educational venue for residents to meet and build relationships. 

This year’s event exhibitors include Arroyo Paseo High School, American Red Cross WIC Program, Bridge of Hope, Copley Family YMCA, Consumer Center for Health and Advocacy, Mid-City Community Adult & Pediatric Clinics, Mother’s Nutritional Center, Southwestern Dental College, American Diabetes Association, Women’s Temperance Union and the La Maestra Mobile Dental Clinic.

For more information about this year’s Festival of Health contact Mary Margaret Rowe, director of the Health Promotion Center at 619-849-2524 or

info-center, PLNU