PLNU News

25
Apr

PRESS RELEASE

Point Loma Nazarene University

Contact: Kalyn McMackin (760) 685-3312

Point TV: Channel 23 

Advisor: Alan Hueth (619) 849-2358

Date: April 25, 2014

Written by: Kalyn McMackin

 

Communication &Theatre Department to Host 11th Annual Television & Film Festival

The Communication and Theatre Department will hold its 11th annual PLNU TV and Film Festival on May 1 in Solomon Theatre from 8-10p.m. Sponsored by Point TV-Channel 23, PLNU’s student operated cable television station and TV-film production company, the festival highlights the best student television and film work from the year. Awards will be handed out in several different categories. 

“It’s the best of Point TV television shows and short films,” said Alan Hueth, professor of Communication. “Our goal is to identify student work that really stands out and then award those students for their excellent work.”

Many of the projects that will be selected include short films, news and television broadcasts and independent projects created by both Media Communications, Film and Broadcast Journalism students. 

“Usually we select winners in the categories of  best film, best COM243 project and beyond that are individual awards for student work including overall best film, best director or best editing,” said Hueth.

The highest accolades students can receive include the award for best film, best director and the Carol Lebau award for excellence in broadcast journalism. Winners are selected through a process that includes critique of overall work and consultation with peers and professors. 

Professor of Communications, Dr. Clark Greer, and assistant professor of journalism, Stephen Goforth, will serve as judges for the broadcast journalism awards while Hueth and (ricks title) Rick Moncauskas are responsible for critiquing the media communications film projects. Greta Wall, Coastline News Manager, and Erich Rau, Point TV Station Manager, are also consulted on awards.

Despite the highest of awards that will be given, other accomplishments in student work will be recognized as well.

“Other things that are done uniquely well include the overall skill set of the new group of students,” said Hueth. “Some are strong in graphics or production and others are killer shooters, editors or on air reporters.”

Final decisions will be made by Wednesday, April 30 on awards. 

Doors will open at 7:45pm and all students, faculty and staff are encouraged to come out and enjoy watching the best student projects of the year. For more information regarding the Film Festival or for more details, please contact Alan Hueth at AlanHueth@pointloma.edu or Kalyn McMackin at kmcmackin1052@pointloma.edu 

Communications & Theatre
16
Apr

On Wednesday April 9th, the Fermanian School of Business students in Dr. Randal Schober's entrepreneurship class had the privilege of meeting and learning from the man who is responsible for bringing UGGs to America, motivational speaker and renowned entrepreneur Mr. Brian Smith.  Originally from Australia and a local Southern California resident for over thirty years, Mr. Smith shared his journey to success in a field full of obstacles and restraints.  A key point to the night's lecture was overcoming obstacles and never giving up, and Brian Smith had quite a stack of obstacles of his own before becoming a revolutionary entrepreneur.

At the age of 29, Brian Smith had been an unfulfilled accountant.  He recalled a pivotal moment in his life as he sat in his living room listening to "Time" by Pink Floyd, when a section of lyrics about growing older and missing opportunities gave him goose bumps.  Distraught by the haunting lyrics, the Australian accountant moved to action.  He hopped on a plane to California where he had noticed many Australian trends were birthed; but rather than discovering the next big thing for Australia, a magazine gave him an idea to bring to California.  He noticed there were no sheepskin boots in California which came as a surprise to him due to their popularity in Australia.  Smith came to the U.S. as a distributor of sheepskin boots, believing that they would be a hit in the United States.  He showed up to a trade show in New York with just three pairs of boots and to his disappointment, it was a total bust.  However, people in the California surfing industry knew about these boots because many surfers had traveled to Australia for surfing and had been exposed to the product.  Now Smith would make a shift in market and begin targeting surfers.  The next step was raising the money.

Brian Smith explained that he was so inexperienced and naive during his first pitch that it somehow worked.  He was able to raise enough capital to produce 600 pairs of UGGs in two colors, brown and white.  His own house became a warehouse and his van became his distribution method.  He drove from surf shop to surf shop with little success.  UGGs first year sales were 28 pairs and exactly $1,000.  Desperate to increase sales, Smith decided to put out an ad offering a free pair of boots for the manager of surf shops carrying the product, if six pairs were purchased.  With the aid of advertising strategies, sales went up to $30,000.  His efforts to sell the boots to department stores however was halted.  "Elephants don't move until mice do," was the comment made by a surf shop owner and friend at his efforts.  He realized that until all the specialty stores bought the boots, department stores wouldn't.  Why weren't specialty stores willing to carry the product?

Having heard comments about the models in his ads not being "real surfers," the skill of marketing was realized for Brian Smith.  "I was sending the wrong message to my target market!" says Smith.  Instead of hiring photographers, he followed classic surfers with his camera at popular surf spots, like Black's Beach in San Diego.  He wanted  other surfers to want to be in that ad, walking down that popular path toward great surf.  The success that followed was "purely because of an image change.  Everything else stayed the same."  Kids asked mothers for UGGs, moms looked for them in department stores, and consequently department stores answered the demand by supplying Smith's UGG boots.

In closing, Brian Smith shared several philosophical gems with the class; the first was that "the quickest way for a tadpole to become a frog is to live every day loyally as a tadpole."  Smith had explained that all entrepreneurial ideas go through a life cycle consisting of birth when an idea is produced, infancy when that idea is going through obstacles that entice the entrepreneur to quit, youth when the business processes are smoothed out and going well, and a rebellious teenager stage when the company gets so successful that it becomes chaotic and requires cost controls among other things.  "You can't give birth to adults," Smith wisely explained.

He also shared examples from his business experience that "sometimes your most disappointing disappointments become your greatest blessings."  He encouraged the students by showing how disaster can often lead to more positive outcomes.

Smith spoke highly of his customers' loyalty when a competing brand "Thuggs" entered the marketplace.  "The most heartwarming thing was the loyalty.  People refused to abandon UGGs for those knock-offs." he said, getting a little choked up.  He also warned the students that the greater the success, the greater the challenge.  When asked what advice he would give to young entrepreneurs, he responded, "Do what you love and it's easy to stick to it."

Brian Smith's book, The Birth of UGG in America, will officially be released in October 2014.  You can read more about it on his website, www.briansmithspeaker.com.

 

Written by Alicia Wagoner

Business
16
Apr

Twenty years in the making, a vision is becoming a reality. On Thursday, May 8, Point Loma Nazarene University will break ground on the long awaited science complex on the Point Loma campus. 

The new complex will accommodate the increasing number of students who want to study science at PLNU. “The current Rohr Science Building, built in 1962, is no longer equipped to meet the demands of contemporary science” says PLNU President Dr. Bob Brower. “The new, innovative facility will offer ample space and modern technology to ensure the growth of our program and the success of our PLNU science faculty and students.”

The 32,900-square-foot science complex will include a two-story laboratory, four attached classrooms, and a rooftop patio with an elevated walkway that connects to the existing Rohr building. The facility will enable the science program to reach new heights with collaborative research opportunities, the establishment of new majors, and modern technology to attract quality science faculty and students.

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External Relations, Office of Community & Government Relations, PLNU
15
Apr

The Gold Standard!

Carissa Rau
Student Employee of the Year Award Recipient

 

2013-2014 Student Employee of the Year Nominees

Katie Jean Carlson

Jessica Chittenden

Analisa De Armas

Peter Erberich

Bridget Freeman

Savannah Lee

Carissa Rau

Masey Schrader

Offices of Strengths & Vocation
15
Apr

Steve Jobs captured the spirit of entrepreneurship when he said, "Your time is limited, so don't waste it living someone else's life...and most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary." Senior Business Administration student of the Fermanian School of Business, Carter Rhoad, found this entrepreneurial passion in design and as a result, launched his own business "Loma Apparel" in 2012 as a sophomore student at Point Loma Nazarene University.

Rhoad came to PLNU in the spring of 2012 from Atlanta, Georgia. In search for an answer to why not many students were proudly sporting PLNU apparel, Carter stumbled upon an opportunity. He noticed high prices on clothing and accessories in the campus bookstore and a chance to improve upon the product designs. His primary goals were to fill a need that was not being met by creating products that would not only be affordable but branded well enough to provoke a desire to wear it. Wanting to target both men and women while covering all sizes, a brainstorming session finally led him to what he believed to be the perfect product meeting all his criteria: a now very iconic snapback hat.

He had the vision but very little self-direction as to how to manifest the dream into a reality. Fortunately, Carter is son to a small business owner, a brother to a web developer, a student to experienced professionals, and a friend to skilled business peers. After obtaining the proper business and seller's license, Carter began designing and developing the hat. Finally the hat's production reached its completion during finals week -- a less than ideal time to begin any organized marketing campagins. Instead, Carter handed out a few to his friends and began silently marketing the snapback through simple recognition of the item. After seeing an increasing demand for these hats and inquiries as to where they can be purchased, Carter knew he had created something with great potential for success. In three days, the 100 produced hats were completely sold out at Point Loma's very own library. With all the success, Loma Apparel -- with its upside-down 'A', and lions head logo -- was finally born.

Carter's web developing brother helped in the creation of Loma Apparel's branding and the launch of its official website. "I couldn't do anything without the help of my friends," says Carter, "I'm just so thankful for everything they've done." His team includes 2 graphic designers, an accountant, a web developer, and countless models -- all supportive friends volunteering to help Carter achieve success. And success he is certainly achieving. Carter has been hired to produce shirts for various on campus clubs at a cheaper rate and with better quality than an outside source. Having made sales in two countries and fourteen different states, Carter's latest objective is to expand Loma Apparel beyond just campus life and is currently in the process of figuring out how to brand to reach a larger market. "The most satisfying feeling is seeing strangers who probably have no idea I'm the owner of the brand, walking around wearing my products. That, and just getting a notification on my phone saying someone has just purchased something," says Carter.

With graduation this spring, Carter plans to move to Guatemala. He intends to support a local business that can manufacture his goods, cutting his costs, and allowing him to sell back in the states at an even more affordable rate. Supporting local business is only one way Loma Apparel participates in social responsibility. Loma Apparel donates 10% of sales to 1 of 5 nonprofit organizations with a cause he and his team feel connected to on a personal level -- three local and two international organizations. The customer can choose which organization their purchase will contribute to. To read more on these organizations, visit www.lomaapparel.com/pages/giving-back.

Loma Apparel is sweeping the campus, and apparently a few other places globally. Carter announced 10 new products coming soon, as well as a discounted preordering opportunity. Feeling strongly about the utilization of social media outlets, Loma Apparel consistently offers chances to receive free products through Instagram giveaways. Follow them at @lomaapparel or visit their website,  here.

Written by Alicia Wagoner

Business
14
Apr

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The Department of Literature, Journalism and Modern Languages, with the help of Dr. Choung in the Chemistry Department, recently hosted  Dr. Paul Farmer, a medical activist and global humanitarian, who challenged us  see the world as "one world" not a planet divided into three, and to realize that each of us has the obligation to help improve the lives of those who are under-resourced. Dr. Farmer is the founder of Partners In Health and advisor for Pres. Clinton's Global Health Initiative, as well as the chair of the Department of Global Health and Social Medicine at Harvard University.

Literature, Journalism & Modern Languages