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Fermanian Business & Economic Institute

Conservation-based study by Fermanian Business and Economic Institute

to be shared at San Diego Zoo event


A conservation-based field may be the next economic trend for San Diego, according to an impact report to be released next week.  The report, commissioned by the San Diego Zoo from the Fermanian Business & Economic Institute (FBEI) at Point Loma Nazarene University, works to quantify the burgeoning field of biomimicry and its effect on San Diego.  Details of the report will be announced by Dr. Lynn Reaser, chief economist of the FBEI and principal author of the report, at an event at the San Diego Zoo on November 18.
Biomimicry is the discipline of studying nature’s best ideas and then applying these designs and processes to solve human problems.
Notable examples of biomimicry-inspired products include Velcro, wind turbines inspired from whale flippers, bullet trains based upon a kingfisher’s beak, and many others. Companies that are currently working in this field include QUALCOMM, Proctor and Gamble, and PAX Scientific, as well as entrepreneurial startups.

             “The completed report organizes many existing efforts in this field by significant companies across the globe, then develops in greater detail the potential economic and investment implications on the global, U.S., and regional economies, and finally articulates a compelling case for making the San Diego region a global biomimicry hub,”  said Randy M. Ataide, executive director of the FBEI.  ““Biomimicry could represent a revolutionary change in our economy by transforming many of the ways we think about designing, producing, transporting and distributing goods and services.”

            The San Diego Zoo’s effort to build biomimicry as a new approach to solving technical and economic challenges arises from its mission to conserve endangered species.  “The key to biomimicry is the value we place on natural systems and species,” said Paula Brock, chief financial officer for the San Diego Zoo.  “Biomimicry offers an opportunity to bring successful economics together with conservation.  We hope this study will inspire new companies and entrepreneurs to focus upon the development of this field.”

A key finding of the report is that biomimicry holds the potential to attract sizable capital inflows, driven by the prospects of rapid growth and high rates of return, and that venture capital potential could flow into the field at a pace at least equal to that of biotech, estimated to be about $4.5 billion in the U.S. in 2010. Modeling done by the FBEI projects that a San Diego biomimicry hub could add $325 million to San Diego’s gross regional product and $162 million in total personal income on an annual basis, with an initial 2,100 new jobs created for San Diego.

The study also analyzed the multi-year efforts of the San Diego Zoo, administered by San Diego Zoo Global, in encouraging the viability of biomimicry and concluded that this work and investment in the field has successfully positioned the region to now lead in the formation of a global biomimicry hub composed of critical regional stakeholders including for-profit and non-profit firms, government agencies, private and public universities, scientists, researchers and entrepreneurs. The study determined that “The Zoo is currently the only facilities-based provider of biomimicry services in the world” and also that “The Zoo plans to build the first biomimicry research and education network to drive major biomimicry research and commercial applications.”

Attendees at the upcoming event will receive a copy of the entire report. Registration is required to attend. To RSVP for the November 18, 2010, event at the San Diego Zoo, visit or call 619-231-1515, extension 5477. For further information or a copy of the report, contact Helen Cheng at  or  619-552-3927 or Cathy Gallagher at the FBEI at or 619-849-2564.


The 100-acre San Diego Zoo is dedicated to the conservation of endangered species and their habitats. The organization focuses on conservation and research work around the globe, educates millions of individuals a year about wildlife and maintains accredited horticultural, animal, library and photo collections. The Zoo also manages the 1,800-acre San Diego Zoo Safari Park (historically referred to as the Wild Animal Park), which includes a 900-acre native species reserve, and the San Diego Zoo Institute for Conservation Research. The important conservation and science work of these entities is supported in part by The Foundation of the Zoological Society of San Diego. 

 Point Loma Nazarene University is a selective liberal arts university located in San Diego, California, and sits on a 90-acre campus overlooking the Pacific Ocean. In addition to more than 50 undergraduate areas of study, PLNU offers graduate program regional centers in Bakersfield, Arcadia, Mission Valley (San Diego) and the Inland Empire. Founded in 1902, PLNU serves more than 3,500 students.

Business, Fermanian Business & Economic Institute


Point Loma Nazarene University has been selected to co-host, with Gallup, the first Strengths on a Faith-Based Campus Conference on November 10- 12, 2010.  This event is designed to foster authentic conversations about developing the strengths of students, staff and faculty on a faith-based campus as well as share best practices for additional application for strengths. 

"PLNU was selected to host this conference because of our leadership in strengths in our education and faith initiatives," said Jim Johnson, PLNU professor of education, chair of the University Ad Hoc Strengths Committee, and chair of the PLNU Strengths Conference Host Committee.

Participants are attending from the campuses of Azusa Pacific University, Bethel University, Biola University, Greenville College, Lee University, MidAmerica Nazarene, Multnomah University, Northwestern College, Vanguard University and Wheaton College. Forty-six representatives will gather to share and talk about strengths and faith.




Point Loma Nazarene University

Contact: Nicholle Jaramillo

Point TV: Channel 23 Marketing & Promotions Mgr.

Advisor: Alan Hueth (619) 849-2358

Date: October 15, 2010

Written by: Nicholle Jaramillo



A Year of New Programming


Every year Point TV switches up it’s weekly programming.  With new management and a variety of new concepts, PLNU can expect to see recent shows and short films done completely by students on Channel 23.

“I choose which shows and films are most recent,” said Jennifer Hassen, Point TV Programming and Trafficking Manager. “Generally, I pick shows I believe students will be interested in watching.”

Below is a short list of a few shows and short films, that students and faculty can watch every week on Channel 23.



Loma Lovin’

A PLNU blind dating show where students get paired up at random and go on a surprise date.

Airs daily at 8a.m., 12p.m., and 4p.m.


The Beat

A Q and A talk show, where students can get the low-down on topics that interest them.

Airs daily at 11a.m., 3p.m. and 7p.m.


The Spill

A segment where students are to “spill” the first thing/story that comes to their mind.

Airs daily at 11:30a.m. and 1:30p.m.


Reel Students

PLNU directors and producers discuss their latest films.

Airs daily at 10:30a.m., 2:30p.m. and 6:30 p.m.


Acoustic Showcase

Local singers, songwriters and bands perform and discuss their work as an artist.

Airs daily at 9p.m. and 9:30p.m.


Caf Creations

Students learn all the crazy concoctions they can make with the variety of food in the cafeteria.

Airs daily at 11p.m. and 12a.m.




The Pulse

A documentary show where student’s surf and snowboard in the same day while featuring interviews with action sports stars.

Airs daily at 3:30p.m.



This short film follows a businessman who lives day-to-day with a watermelon for a head.

Airs daily at 5:30p.m.



This short film is about co-workers who accidentally glue their hands together.

Airs daily at 1p.m.


Eyes of Denial

A documentary of conflicting Holocaust views between believers and those who question its validity.

Airs daily at 6p.m.


Kisses and Pudding

This short film documents the lives of two hospital bedmates. One roommate receives pudding every day, while the other receives kisses.

Airs daily at 12:30p.m.


She Sang, She Directed

This musical features an aspiring playwright whose play is cut and mangled by producers.

Airs daily at 10:30p.m.


For a full list of weekly programming please contact Programming and Traffic Manager Jennifer Hassen at  Or if you would like to get more information on how you can get involved please contact General Manager Jessica Bobik at



Communications & Theatre


Point Loma Nazarene University

Contact: Nicholle Jaramillo

Point TV: Channel 23 Marketing & Promotions Mgr.

Advisor: Alan Hueth (619) 849-2358

Date: October 25, 2010

Written by: Nicholle Jaramillo




Late Night Show Soon to Hit Channel 23


Two PLNU communication students will embark on a Channel 23 late night project this semester. Seniors Michael Prescott and Benjamin Dunn will begin directing and producing a late night show called Late Night Loma.  It will take a lighthearted approach to relevant issues.

“There will be current events from on and off campus, guests from on and off campus, and comedic bits toying with the issues that students care about,” said Benjamin Dunn.

According to Dunn the pair came up with idea because they wanted to do something unlike anything else running on Channel 23.  They wanted to take and old idea and turn it into something new.

“There really is nothing right now on the channel like this,” said Dunn.  “Eventually we would love to shoot this live, in front of an audience, capturing the feel of what this kind of show could be.”

Late Night Loma is supposed to be similar to late night network shows.  Just as some look forward to watching their favorite late night personalities, Dunn hopes this can also be something for students to get excited about.

“We hope to create an audience on campus, we want people to look forward to our show, to actually watch it, and eventually take part in it themselves,” said Dunn.

As for who exactly is distinguished as the show’s director and producer, Dunn says he and Prescott try to avoid labels.          

“Both Mike and I are director and producer, we aren't really into titles. Unless you want to call us Sir, then that's totally fine,” said Dunn.

The duo is currently in the process of casting people from around campus as talent, writers, advertisers and guests.  Late Night Loma will begin airing late fall 2010 or early winter 2011.  

If you have any questions regarding “Late Night Loma,” or want to get involved, please contact Benjamin Dunn at, Michael Prescott at, or Station Manager Jessica Bobik at


Communications & Theatre


On Sunday, Nov. 7, PLNU students Christen Horne and Austin Thompson were honored by Opera Buffs, Inc.

Opera Buffs, Inc. of Los Angeles is a nonprofit organization which supports seasoned and emerging opera singers between the ages of 19 and 40 by offering grant money and performance opportunities.

Horne, a junior soprano, and Thompson, a senior bass-baritone, were two of only six singers selected for grant eligibility and for participation in the Opera Buffs Spring Showcase. A total of 41 singers, some of whom have graduate degrees or are residents in the Los Angeles Opera Domingo-Thornton Young Artist Program, participated in the auditions. The only other school to have two singers selected was the University of Southern California.

The Spring Showcase will be held at the Colburn School of Performing Arts in Los Angeles on Mar. 6, 2011.

PLNU Senior Christian Sanders was also honored by Opera Buffs and performed in the Fall Showcase on Oct. 31, 2011.

Horne and Thompson are participating in Point Loma Opera Theatre’s (PLOT) next production, Cendrillon, on Nov. 11-14, 16, and 18.