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Viewpoint Reader Survey

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Please help us continue to improve the Viewpoint by answering the following questions.

Overall, how would you rate the Viewpoint's writing?:

Excellent

Good

Average

Poor

Overall, how would you rate the Viewpoint's photography?:

Excellent

Good

Average

Poor

Overall, how would you rate the Viewpoint's design and general appearance?:

Excellent

Good

Average

Poor

In your opinion, what is the purpose of an alumni magazine?:

Which of the following statements are true of the Viewpoint? (Please check all that apply.):

It covers interesting topics.

It is not interesting enough to read.

It makes me feel proud to be a Pasadena/Point Loma alumnus.

It offers balanced opinions.

It offers biased opinions.

It helps to give the university prominence and voice.

It helps me stay up-to-date on what's happening with other alumni and the university.

I don't read it.

Which of the following words would you use to describe the Viewpoint? (Please check all that apply.):

Informative

Boring

Friendly

Contemporary

Intellectual

Confusing

Engaging

Narrow-minded

Which of the following sections do you read, skip or skim in the new Viewpoint format?

President's Letter:

Read

Skip

Skim

Letters to the Editor:

Read

Skip

Skim

Tomorrow's Grads (student profile):

Read

Skip

Skim

Movers & Shapers (faculty or staff profile):

Read

Skip

Skim

Feature(s) (i.e. mental health, global warming, social justice):

Read

Skip

Skim

Working It Out (alumni career stories):

Read

Skip

Skim

Notables (general news and happenings):

Read

Skip

Skim

Athletics:

Read

Skip

Skim

Alum News:

Read

Skip

Skim

Last Point (reflective essay):

Read

Skip

Skim

Calendar:

Read

Skip

Skim

Would you like to see more or less of the following?

Full-length, topical features:

Less

Same

Human interest stories:

Less

Same

Stories about university events and happenings:

Less

Same

Opinion pieces:

Less

Same

Research articles:

Less

Same

Sports stories:

Less

Same

Book reviews:

Less

Same

Humor columns or cartoons:

Less

Same

How-to or expert advice articles:

Less

Same

Which of the following are you most likely to read?:

Feature-length articles

Human interest profiles

Short news items

Sports stories

Opinion pieces

How interested would you be in seeing the Viewpoint cover topics in the following areas on a scale of 1-5? (One being not interested at all and five being very interested)

Public policy/politics :

Technology and innovation:

Health and medicine:

Art/literature:

Psychology :

Business:

Theology :

Education :

Parenting/family life:

I prefer issues of the magazine that:

Focus on a single topic (i.e. feature stories about the environment with people in that field)

Cover multiple topics (articles not as closely related to each other)

I don't like either.

Have you done any of the following as a result of reading the Viewpoint? (Please check all that apply.):

Shared an article with a friend or relative.

Saved an article for future reference.

Had a conversation about an issue presented in an article.

Volunteered at PLNU or elsewhere.

Come to a Point Loma event.

Sought additional information on a topic.

Wrote a letter to the editor, alumni director, or faculty member.

Visited PLNU's Web site.

Got (back) in touch with someone.

Made a networking connection.

How much time do you typically spend reading each issue?:

60+ minutes

30-60 minutes

15-30 minutes

Less than 15 minutes

I don't read it.

Would you prefer to read the Viewpoint in print or online?:

Online

Both

Neither

If you are an alumnus of Pasadena/Point Loma, in which decade did you graduate?:

50s or before

60s

70s

80s

90s

00s

I am faculty/staff but not an alum.

I am a parent but not an alum.

I am not affiliated with PLNU.

Are you male or female?:

What is your highest level of education?:

If you would like to provide additional comments about the Viewpoint, please do so in the space below.:

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