Dr. Huntley Co-Authored Recent Journal Article
Date:Friday, August 3, 2012
Dr. Julie Huntley, professor of marketing, recently co-authored the journal article, “Donor OPR and Values-Fit Incongruence: An Improved Predictor of Donations of Unrestricted Funds for 501(c)(3) Publicly-Supported, Tax-Exempt, Faith-Based, Not-For- Profit Organizations.” The article was published in the International Journal of Organization Theory and Behavior. The study examined donor development processes in a faith-based, publicly supported, tax-exempt organization. Results suggest that the values-fit of an organization and its donors are able to predict the willingness of donors to contribute unrestricted funds to the organization.