Dr. Kim Hogelucht Awarded Best Presentation at ACBSP Conference

Friday, January 31, 2014

This year’s ACBSP annual International Conference, “Engaged Learning in the Digital Age,” was held November 27-December 1, 2013 in Brussels, Belgium.  During the conference, Dr. Kim Hogelucht of Point Loma Nazarene University gave a presentation that outlined ways to keep students in business hybrid courses stimulated and engaged as well as strategies for establishing presence. Following the conference Region 8 President, Vasilis Botopoulous presented her with the award for “Best Presentation.”  

Accreditation Council for Business Schools and Programs (ACBSP) is an accreditation association for business education – the first to provide accreditation at all degree levels for business. ACBSP advocates continuous efforts for improvement and excellence, recognizing every quality business program in the world.

Dr. Kim Hogelucht says that her “favorite part of teaching is engaging with students and feeling the energy and excitement generated by [their] discussions in class.” For this reason she was hesitant to teach an online hybrid course, fearing the loss of that face to face interaction with students. Despite her concerns, she applied to pilot one of PLNU’s first hybrid courses and was selected. “I knew that I had to figure out a way to bring my course content ‘to life’ when I wasn't meeting face to face consistently with my students,” says Hogelucht. The response she got from students was very encouraging. Students felt equally engaged as they did in face to face courses. The positive feedback prompted her to compose a paper on the subject.

The paper Kim Hogelucht had composed – essentially her presentation as well – entitled "Strategies for Student Engagement and Retention in a Business Communication Hybrid Course Pilot" provided strategies for keeping students engaged in a hybrid course format. More specifically, Hogelucht focused her presentation on methods for establishing “presence.” During her presentation, Kim Hogelucht also shared a very interesting comparison – generated from course instructor evaluation results – of student engagement in a business communication course offered in a hybrid format versus face-to-face (F2F) format. The results reflected the potential for a hybrid course to provide equal student engagement to that of an F2F course. Though data shows these results, Hogelucht says that she believes “it takes a very motivated and disciplined professor and disciplined professor and student to succeed in an online environment.” She also considers budgeting time effectively as key since there exists so much flexibility when work is delivered and collected. 

Fellow PLNU colleague Dan Bothe says of Kim Hogelucht, "It was great that Kim was able to travel across the globe to present her strategies for engaging students in an on-line environment, which proves to be just as effective as her strategies in a face-to-face environment.” He also recognized her passion for influencing students saying, “Based on the positive impact her teaching has had on students' lives over the years, I am not surprised she won best presentation."

Due to Dr. Kim Hogelucht’s successful experience with piloting a hybrid course, she was able to compile an impactful presentation. As a result of her award received in the ACBSP conference, she has been invited to deliver the presentation this summer in Chicago as part of ACBSP’s “Best of the Regions” series.

Written by Alicia Wagoner (Contributors: Kim Hogelucht, Daniel Bothe)