Diane Law, DBA

Adjunct Professor of Marketing

Education

  • D.B.A., Marketing, Grand Canyon University
  • M.S., Accounting, University of Phoenix
  • M.B.A., University of Phoenix
  • B.S., Business Administration, Duquesne University
  • Certificate, Social Media Marketing, Rutgers University

Courses Taught

  • Data-Driven Decision Making - BBU 3010

  • Principles of Marketing - BMK 3032

  • Consumer and Organizational Buying Behavior – BMK 3033

  • Integrated Marketing Communications - BMK 3036

  • Applied Data Analysis and Visualization – LDR 6025

Experience in Field

  • Point Loma Nazarene University, Adjunct Professor of Marketing, 2016 - 2018, 2021 - present
  • Point Loma Nazarene University, Associate Professor of Marketing, 2018 - 2021
  • University of San Diego, Adjunct Professor, 2016 - 2018
  • California Miramar University, Adjunct Professor, 2013 - 2015
  • D&K Engineering, Vice President of Marketing, 2006 - 2015
  • Parachute Marketing, Owner and Principal, 2004 - 2015
  • Kelly's Mission Rock, Consultant, 1998 - 2009
  • Fujitsu Consulting, Vice President of Marketing Communications
  • Motorola, Executive Director of Marketing
  • Cisco, Director of Marketing
  • 3COM, Marketing Manager

Professional and Community Involvement

  • Women in Technology International, Member

  • Rancho Bernardo Rotary, Member, to International Rotary, Member

  • Alpha Chi National College Honor Society – Member

  • Delta Mu Delta International Academic Honor Society - Member

     

Dissertations, Presentations, and Publications

  • Law, Diane L. (2023) Integrated Marketing Communications. Stukent Inc., Idaho Falls, ID (2nd edition).
  • Law, Diane L. (2022). Exploration of Social Media Adoption by B2B SME Organizations. [Doctoral Dissertation, Grand Canyon University]. ProQuest Dissertations and Theses Global.