Marketing, B.S. Business Administration

Marketing, B.S. Business Administration

Program Overview

Are you a natural communicator? Do you find the intricacies of the marketplace fascinating and wonder what makes a person choose one product over another? Can you see yourself helping spread ideas and innovations to new audiences, while always keeping the greater good in mind? If so, a PLNU degree in marketing could be a good fit for you.

The Fermanian School of Business will teach you how to become a responsible marketer, creating value at the companies where you will work without sacrificing ethics. You will take classes in marketing principles, consumer behavior, social and digital media, and marketing strategy, complemented by personalized internships and innovative business training. You will graduate equipped with the knowledge, skills, and values upon which to build a lifetime of selfless service and continuous learning.

Beyond the classroom, you’ll have opportunities to apply your learning in real-world settings through a variety of student-run organizations and hands-on experiences. Whether you choose to develop leadership skills in clubs like the Marketing Club or the Women in Business Club, network with peers in the Social Entrepreneurship Society, or explore international markets through trips and other international opportunities, you’ll find countless ways to expand your skills, connect with future business leaders, build a global mindset, and gain practical insights that prepare you for a meaningful career.

At PLNU, our marketing program aims to set you up for success with three objectives:

  • Preparing you to be a responsible and ethical marketer
  • Encouraging valuable ideas and inventiveness with real-world applications
  • Gaining exposure to marketing principles, consumer behavior, social and digital media, and marketing strategy

Leading with Purpose

Become an Independent World Traveler with PLNU Professor Dr. McCabe
Should I Major in Marketing or Communications?

Engagement in Action

Alumni Testimonials

"Expanding Perspective "
"Understanding Passion"
Discover More
Videos (5)
Articles (7)
Quotes (2)
Pictures (3)
Become an Independent World Traveler with PLNU Professor Dr. McCabe Mary “Travelbest” McCabe serves as a travel guide for women who are interested in traveling solo but may have different experience levels. Discover
Should I Major in Marketing or Communications? Explore PLNU’s marketing and communication studies degree programs to learn more about their similarities and differences. Discover
Austin Helton’s class makes a real-world impact with the prosthetic company Limber Adjunct professor Austin Helton brings the business world to the classroom by engaging students with real-world scenarios and companies. Discover
How a Knowledge of Marketing Can Help Your Career See how marketing can give you a unique competitive advantage in your work, regardless of the career you want to pursue. Discover
PLNU Alums Kickstart Sugar-Free Desserts Business to Help Diabetics Two PLNU alums teamed up to create a sugar-free dessert business that allows those with diabetes to eat food they enjoy safely. Discover
Leading Through Story: How Great Business Leaders Use Narrative to Inspire and Lead Others Storytelling is an important quality for leaders who must be able to cast a narrative for employees and customers that reveals where the organization currently is, where it’s come from, and where it plans to go. It might seem simple to tell a great story about your organization as a leader, but it’s not as easy as it sounds. Discover
Professor Christina Kalberg Talks Marketing & AI on the Lomacast Podcast Professor Christina Kalberg, MBA, has nearly 20 years of experience in marketing, including brand awareness, B2B and B2C marketing, fundraising, public relations, public advocacy, public speaking, and leadership. Discover
Expanding Perspective
"In addition to academics, the life skills I gained while at PLNU have been incredibly beneficial to my work. Learning how to research well, knowing what to look for and where to look, being able to adapt when I’m put in situations I’m not familiar or comfortable with, and being taught that business is about more than the bottom line — these aspects are what I value most from my undergraduate experience and are what have helped me stand out in the business world."
James Garcia Business Administration, B.A.
Understanding Passion
"Advice that I give to anybody who is not too sure exactly what they want to do is to understand what you’re passionate about, what you are knowledgeable about, and then working toward that industry adds a lot of value to your career."
Chandler Sieverts Marketing B.S. Business Administration

Course List

For information about the courses required for the Marketing, B.S. Business Administration program, view the PLNU Catalog. 

Course Information

Major Map

Start Application

Are you ready to take the next step to begin your PLNU journey? Whether you’re a high school senior, college transfer student, or international student, find out what we’re looking for in our applicants and how you can apply.

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Student Support

For most students, the transition into college life is one full of adjustments. There is the excitement of newfound freedoms, but also some uncertainty as you begin to make choices and take responsibility for your own future. 

At PLNU, we’re committed to supporting you — academically, professionally, spiritually, personally — so that you may be successful both in your time as a student and beyond. That’s why we offer a holistic support system that focuses on your unique experiences, particular needs, and personal and professional goals — resulting from our deep concern for you, our student.

With a focus on authentic relationships and personalized attention, our goal is to help transform you so you can follow your calling in your own career and life.

Student Support

Career Opportunities

The business world presents opportunities for creative and motivated students who excel in pitching ideas and making them a reality. With a huge demand for individuals trained to help businesses grow their reach and pool of consumers, the versatile set of skills you’ll develop by pursuing a degree in marketing from PLNU will open doors and opportunities that are seemingly endless. 

What can you do with a marketing degree?

Many graduates of the PLNU marketing program have gone on to work in industries such as website development, sales, social media, interior design, insurance, and much more. The opportunities with a degree in marketing are limitless because of the high demand for experts to help companies and organizations grow and achieve their goals.

Market Research Analysts and Marketing Specialists

Market Research Analysts and Marketing Specialists gather and analyze market data to understand consumer behavior, market trends, and the competitive landscape. They use this data to create targeted marketing strategies, helping businesses make informed decisions on product development, pricing, and promotions. These professionals can work for marketing agencies, corporations, research firms, or as independent consultants, with opportunities in sectors like retail, technology, healthcare, and finance.

  • Median Pay: $76,950/year
  • Number of Jobs: 903,400
  • Job Outlook (2023–2033): +8%
  • Employment Change: +74,900 jobs
View Full BLS Profile

Marketing Directors

A Market Director oversees the development and execution of marketing strategies to promote a company's products or services in specific markets. They lead teams, manage budgets, and analyze market trends to ensure that marketing campaigns effectively reach the target audience and align with overall business goals. Market Directors can work in large corporations, marketing agencies, or as independent consultants, with opportunities in various industries such as retail, technology, and consumer goods.

  • Median Pay: $159,660/year
  • Number of Jobs: 411,300
  • Job Outlook (2023–2033): +8%
  • Employment Change: +31,100 jobs
View Full BLS Profile

Brand Strategist

A Brand Strategist develops and implements strategies to build and enhance a company’s brand identity, ensuring consistency across all marketing channels and communications. They analyze market trends, consumer behavior, and competitors to create long-term plans that strengthen brand awareness and customer loyalty. Brand Strategists can work in marketing agencies, large corporations, or as independent consultants, with opportunities to specialize in specific industries such as fashion, tech, or consumer goods.

  • Median Pay: $159,660/year
  • Number of Jobs: 411,300
  • Job Outlook (2023–2033): +8%
  • Employment Change: +31,100 jobs
View Full BLS Profile

Utilize your degree to pitch ideas, create engaging campaigns, and make your mark in an organization or company 

The robust set of skills you can develop by pursuing a degree in marketing from PLNU will prepare you to accomplish the vision and goals of the companies and organizations you interact with while still remaining true to your individual skills and ideas. Whether you’re leading a marketing team or taking on a campaign solo, PLNU’s marketing degree will set you up for success.

Take the first step on your journey and apply to PLNU today or get connected with one of our counselors for additional support and to answer any questions you may have.

Department Faculty

Get Involved

PLNU students work on project with professor in the Marketing Club & American Marketing Association.

Marketing Club & American Marketing Association

The Marketing Club brings together PLNU students and local marketing professionals to prepare college students for various marketing professions.

A group celebrates planting a new tree at the Human Factor Leadership Academy in Ghana.

Fermanian School of Business International Opportunities

Do you want to learn how business operates around the world? PLNU's Fermanian School of Business offers a variety of opportunities to study internationally.