Dr. Michael Wiese joined PLNU in 2017 as a professor of marketing, teaching in the undergraduate and graduate business programs. He remains very active in marketing consulting projects serving multiple organizations across the United States. The focus of his work is in marketing research and marketing strategy, primarily for church-related organizations. His career includes retail management and marketing services to organizations in the United States and in Canada. Mike has served as a marketing professor at Olivet Nazarene University and Anderson University (IN) before coming to Point Loma Nazarene University. At Point Loma Nazarene University, Mike has created the Marketing Advisory Board (a team of local marketing professionals to advocate for PLNU Marketing) and formed the PLNU Marketing Club. Wiese has received numerous teaching awards, is the author of two books and his research is regularly published in academic journals.
Education
- Ph.D., Higher Education, Loyola University
- M.B.A., Oral Roberts University
- B.S., Management and Marketing, Olivet Nazarene University
- Graduate Certificate in eMarketing, University of Virginia
Courses Taught
- Business Ethics – BUS 6017
- Marketing Research – BUS 6025
- Marketing Management – BUS 6055
- Principles of Marketing – MKT 3032
- Marketing Research – MKT 4032
- Marketing Strategy – MKT 4060
Experience in Field
- Point Loma Nazarene University, Professor of Marketing, 2017 – Present
- Anderson University, Faculty in the Doctorate of Business Administration Program, 2002 –Present
- Consultant, Advancement Associates, LLC, 1995 – Present
- Anderson University, Director of Undergraduate Studies, 2011 – May 2017
- Anderson University, Professor of Marketing, 1996 – May 2017
- Anderson University, Director and Founder of M.B.A. Program, 1992 – 1997
- Anderson University, Associate Professor of Marketing, 1990-1996
- Olivet Nazarene University, Assistant Professor of Business, 1984 – 1990
- Jewel Food Stores, Retail Manager, 1978 – 1984
Professional and Community Involvement
- Journal of Biblical Integration in Business, Reviewer, 2019
- Christian Business Faculty Association, Paper Reviewer, 2016 – present
- American Marketing Association, Member, 1990 – present
- Christian Business Faculty Association, Member, 1984 – present
- Accreditation Council for Business Schools and Program, Evaluator, 1995 – present
- MasterCard College National Collegiate Advertising Award, Faculty Advisor, 1998
- Citibank College National Collegiate Advertising Award, Faculty Advisor, 1996
Awards and Honors
- Excellence in Teaching Award, Point Loma Nazarene University, 2018 – 2019
- Best Academic Paper, Christian Business Faculty Association, October 2018
- Elected by the Board of Trustees at Anderson University to the rank of Professor Emeritus, 2017
- Best Academic Paper, Christian Business Faculty Association, 2017
- Professor Emeritus, Anderson University, 2017
- Christian Business Faculty Association Teaching Award, 2014
- Best Academic Paper, Christian Business Faculty Association , 2013
- John A. Morris Award, Anderson University, 2002
- Robert A. Nicholson Teaching Excellence Award, Anderson University, 1997
Dissertations, Presentations, and Publications
- “Dodd-Frank Wall Street Reform and Consumer Protection Act of 2010 Whistleblower Protection Provisions: An Empirical Examination of Effectiveness Using the Theory of Planned Behavior,” by Jamie Seitz, Terry Truitt, Michael Bruce and Michael D. Wiese, Management Accounting Quarterly, Summer 2020.
- “Playful Teasing in Advertising: How Inclusive Joking Racial Reconciliation-Report of
- Findings,” Accepted for Competitive Paper Presentation to the American Marketing Association + Public Policy Conference, May 2020). David Hagenbuch (Messiah College), Michael D. Wiese and Sonja Martin Poole (University of San Francisco).
- "Playful Teasing in Advertising: How Inclusive Joking May Encourage Racial
- Reconciliation" (SP3), presented at 2019 Race in the Marketplace (RIM) Research Forum at Université Paris-Dauphine in Paris (June 25-27, 2019). David Hagenbuch, Michael D. Wiese and Sonja Martin Poole.
- Walters, H., Wiese, M., Ph.D., & Bruce, M. (2018). When Retailers Target Women Based on Body Shape and Size: The Role of Ethical Evaluation on Purchase Intention. Journal of Research for Consumers, (33).
- Walters, H., Wiese, M., Ph.D., & Bruce, M. (2018). When Retailers Target Women Based on Body Shape and Size: The Role of Ethical Evaluation on Purchase Intention. Journal of Research for Consumers, (33).
- Wiese, M. (2016, October). A Call to Worship: Preparing our Students for Ministry in the Workplace. Presentation at Christian Business Faculty Association Annual Conference, Charleston, South Carolina.
- Wiese, M. (2015, April). CEO Forum, Applied Research Symposium. Presentation at Christian Leadership Alliance Outcomes Conference, Dallas, Texas.
- Seitz, J., Oeding, J. and Wiese, M. (2015, Spring). Is it Ethical for the U.S. Government to Offer Financial Awards to Potential Whistleblowers of Financial Statement Fraud and Internal Control Violations? Journal of Theoretical Accounting Research, pp. 68-90.
- Wiese, M. & Poortenga, J. (2014, October). Future Lost...Future Found: Using Mixed Method Research to Discover Ways to Engage Young People in a Faith-based Aid and Development Organization. Post Presentation at Christian Business Faculty Association Annual Conference, Nashville, Tennessee.
- Brown, K. & Wiese, M. (2014, August). Work as Worship. Christian Business Review, pp. 24-30.
- Wiese, M. & Powell, S. (2013, October). True Colors or Chameleon? Materialism and Purchase of Christian Products among Students at Christian Colleges: Implications for Business Educators. Presentation at Christian Business Faculty Association Conference, Bourbonnais, Illinois.
- Wiese, M. & Brown, K. (2013). Work That Matters: Bridging the Divide Between Work and Worship. Glendora, California: Aldersgate Press.
- Wiese, M. & Brettin, S. (2011). The Marketing Oriented Innovator's Dilemma. Business Journal for Entrepreneurs, 2011(4).
