Strategic Communication, B.A. Online

Strategic Communication, B.A. Online


PLNU’s Bachelor of Arts in Strategic Communication program prepares students to ethically engage in both the marketplace and the public through discourse and action grounded in theory and practice.

This online strategic communication program draws from foundational communication theory and rhetorical principles to develop practical experience in cross-cultural communication, gender communication, public relations, advertising, organizational communication, branding, and more.

Upon graduating, students can expect to develop the knowledge and skill to communicate more effectively, solve problems, strengthen relationships with internal and external groups, and navigate emerging media and technologies. 

Learn crucial communication skills in an online environment

In this program, you can expect to develop the knowledge and skill to communicate more effectively, solve problems, strengthen relationships with internal and external groups, and navigate emerging media and technologies. 

You’ll learn both verbal and nonverbal communication in a variety of contexts, including intercultural, ethical, and business-related conversations. You’ll also encounter theoretical and historical critiques of media and media messaging, including from a faith-based perspective.

Expand your knowledge of communication while earning your degree in a flexible, online format at your own pace.

Develop strategies while learning on your terms

This online program gives you the flexibility to learn when and where you want. You can complete coursework in the comfort of your home, favorite coffee shop, or local library while choosing a study schedule that works best for you. 

Online learning is perfect for those who learn in ways that aren’t often found in traditional classrooms — watching instructional videos, listening to audio lectures at your preferred speed, or dedicating extra study time to tricky topics. You can always connect with professors to help find the best ways to absorb and apply your learning.

Prioritize time for life’s commitments

Learning shouldn’t prevent you from doing what you love. Coursework is designed to be flexible to your needs and help you balance your other life commitments. 

While completing this program, you’ll still be able to continue spending time with family, thriving at your full- or part-time workplace, or leisure time. 

Communication and community without commuting

Commuting can be stressful and time-consuming — especially in San Diego. Thankfully, you can learn online while still benefiting from PLNU’s strong focus on community. In this program, you’ll meaningfully connect with other students online as you learn and grow in your leadership expertise.

You’ll also have access to top-tier mentorship from professors and advisors committed to your personal, professional and spiritual growth. They’ll help you to leverage your strengths to expand your connections and career opportunities. You’ll be able to access resources tailored to you and your career goals.


A seamless transition from your past education

A counselor and coordinator will work with you through every step of your journey to complete your bachelor’s, from helping you transfer previously-earned credit to working alongside you with care and encouragement as you earn your degree. You won’t feel like you’re starting a brand-new program — rather, it will be a natural continuation of your previous education experience.

Students applying for this program can also start with as few as zero college credits completed. PLNU offers all general education, elective, and prerequisite courses needed for completion of the strategic communication program. All courses are three units spanning eight weeks, with the exception of the Biblical Perspectives course and a 16-week/120-hour internship. With entry points every eight weeks, you can start whenever you're ready!

Who is it for?Busy working adults who prefer independence.
Program StartSix start dates year-round
Program Structure 100% online and asynchronous
LocationOnline — flexible

Enhance your degree with a Minor

Adding a minor to your Accelerated undergraduate program can be a great opportunity to broaden your knowledge, increase career opportunities, and foster personal growth. Explore subjects like Marketing, Organizational Leadership, Strategic Communication, Management, Creative Digital Media, and Child Development. Choosing to add a minor can make your degree more versatile, well-rounded, and appealing to future employers. PLNU Counselors are ready to help you integrate a minor into your academic plan. Discover the benefits of a minor at PLNU today!

Man works on homework outside.

Military Tuition Discount

PLNU offers a flat rate of $250 per unit for all active duty service members who enroll in this program.

Application Information

Program Start Date(s):

  • Fall 2024 Quad I — September 2, 2024
  • Fall 2024 Quad II — October 28, 2024
  • Spring 2025 Quad I — January 13, 2025
  • Spring 2025 Quad II — March 17, 2025
  • Summer 2025 Quad I — May 12, 2025
  • Summer 2025 Quad II — July 7, 2025

Start Application

Please select "Accelerated Undergraduate" and not "Undergraduate" when completing the online application.

Application Checklist

The application is completed entirely online with the exception of transcripts, which can be submitted electronically or directly to PLNU, and test scores, which should be submitted electronically.

  1. Submit online application for admission.
  2. Submit official transcripts from each institution attended.

    Official transcripts must be sent to:
    Point Loma Nazarene University
    Office of Graduate Admissions
    3900 Lomaland Dr.
    San Diego, CA 92106

    Official electronic transcripts must be emailed to:

Career Opportunities

PLNU’s Bachelor of Arts in Strategic Communication program offers a dynamic curriculum designed to prepare students for a wide range of fulfilling careers relating to communication through advertising and public relations, business, consulting, working in nonprofit or philanthropic organizations, government, higher education, law, and much more.

Possible career titles for those with a degree in strategic communication include:

  • Advertising manager
  • Communication specialist
  • Customer relationship specialist
  • Promotions coordinator
  • Public relations manager
  • Brand manager
  • Content writer
  • Digital marketing specialist

What Can I Do With a Degree in Strategic Communication? 

Graduates in communication are valued in nearly every organization based on their ability to relay complex information effectively and in a way that connects broad and diverse audiences. Graduates from PLNU are in further demand due to the focus on ethics, value, and mission they bring to their organizations.

Financial Aid and Student Support

We take seriously the role of providing you with financial, academic, and career support so you have the tools you need to be successful at PLNU and beyond. That’s why we offer a holistic support system that focuses on your unique experiences, particular needs, and personal and professional goals — resulting from our deep concern for you, our student.

With a focus on authentic relationships and personalized attention, our goal is to help transform you so you can follow your calling in your own career and life.

Financial Aid and Student Support

Frequently Asked Questions

Can I work while completing the program?

Yes! This program is designed with busy working adults in mind.

What scholarship and financial aid opportunities are available to me?

You'll have the option to apply for a number of scholarships through PLNU's Student Financial Services. This program qualifies for state and federal financial aid options. Contact your enrollment counselor for more information.

Do you accept transfer credits into your program?

Yes! Contact your enrollment counselor for details.

How long do I have to complete the program?

The expected completion time will vary depending on how many units you enter the program with and how many classes you choose to take at a time.

How many days a week do classes meet?

The strategic communication program does not have synchronous classes, meaning there will not be a time where you are required to be online, except for math courses, which are taught through Zoom one evening per week.

What’s the difference between this degree completion program and a traditional undergraduate program?

The program provides greater flexibility and affordability than most traditional undergraduate programs while maintaining high academic quality by integrating evening courses. The program is ideal for students looking to advance in their careers while balancing work and family life.

PLNU is a Christian university, but I am not a Christian. Would I feel out of place in this program?

We welcome and encourage people of all backgrounds as students in our programs. Issues that relate to faith may be discussed in some classes, and engaging in discussion with individuals with alternative points of view will be encouraged as learning opportunities. Students will work within a learning community that is supportive academically, spiritually, and emotionally.

How many hours of transferable college credit are required for admissions to the program?

You can start our program with as little as 0 units completed. PLNU offers General Education, Electives, and upper-division program coursework.

What types of benefits or aid do you have for military members?

  • PLNU offers a tuition discount flat rate of $250 per unit for all active duty service members who enroll in one of the following PLNU Adult Undergraduate Degree Programs: Bachelor of Business Administration, Organizational Leadership B.A, Child Development B.A., RN to BSN, Criminal Justice B.A., Computer Information Technology B.A., Strategic Communications B.A., Integrated Studies with an Emphasis in Education B.A.
  • PLNU accepts VA educational benefits, including the Post 9/11 GI Bill®.
  • PLNU also participates as a Yellow Ribbon School, which means in most cases you can pursue a private education without having to pay out-of-pocket, not even for fees or books.
  • Because you are a person who has provided military service to our country, we will also waive your application fee.

Are international students eligible to apply?

Unfortunately, international students are not eligible to apply for our online programs. You are only eligible if you reside in one of our authorized states. Visit our disclosures page to learn more.

If you are a military spouse or serving overseas, contact military services.

Course List

For information about the courses required for the Strategic Communication, B.A. program, view the PLNU Catalog. 

Course Information

Department Faculty