Are you a natural communicator? Do you find the intricacies of the marketplace fascinating and wonder what makes a person choose one product over another? Can you see yourself helping spread ideas and innovations to new audiences, while always keeping the greater good in mind? If so, a PLNU degree in marketing could be a good fit for you.
The Fermanian School of Business will teach you how to become a responsible marketer, creating value at the companies where you will work without sacrificing ethics. You will take classes in marketing principles, consumer behavior, social and digital media, and marketing strategy, complemented by personalized internships and innovative business training. You will graduate equipped with the knowledge, skills, and values upon which to build a lifetime of selfless service and continuous learning.
In addition to academics, the life skills I gained while at PLNU have been incredibly beneficial to my work. Learning how to research well, knowing what to look for and where to look, being able to adapt when I’m put in situations I’m not familiar or comfortable with, and being taught that business is about more than the bottom line – these aspects are what I value most from my undergraduate experience and are what have helped me stand out in the business world.
James Garcia, Class of 2013
Product Manager, Moniker Made
Additionally, student-run business clubs like Launch Point will give you opportunities to test what you learn in your marketing classes within real-world circumstance and hands-on environments. Simultaneously, a variety of networking events will give you the opportunity to meet and discuss your passions with local professionals and build your portfolio and resume.