7 Reasons Why You Need a Business Degree in 2024

A group of businesspeople meet in a park

Business professionals are responsible for a business to run smoothly — at all levels. From sales and marketing to management and human resources, every organization needs confident professionals to work together to achieve success. There are so many opportunities within a business, and by earning your bachelor’s degree in business administration, you can tap into each of them. 

Business skills are always in demand, especially personal skills like how to professionally network, effectively communicate, and lead your peers. Earning a degree in business administration gives you versatility so you’re hireable to many different business-related fields. These programs provide students with the tools, ethics, and techniques to succeed in their careers upon graduation.

Here are seven reasons why you should choose a degree in business administration, and some of the opportunities you'll unlock with a BBA. 

Limitless potential: Unlock career opportunities

Studying business administration will help you learn the fundamentals of a wide range of topics like marketing, accounting, or human resources. You’ll possess key qualities that will shine through your resume, including interpersonal, problem-solving, and time-management skills. These will set you apart in a plethora of career opportunities. 

Here are a few examples of careers for those with a Bachelor of Business Administration

  • Operations Manager
  • Sales and Account Manager
  • Merchandising Manager Marketing Manager
  • Management Analyst
  • Corporate Planner
  • Human Resources Manager
  • Small Business Operations
  • Advertising
  • Digital and Social Media
  • Brand Management

More offers: Increase your employability 

So, what’s the outlook for someone with a business administration degree? Your employability will be stronger because of the broad expertise you garnered in business school. According to the U.S. Bureau of Labor Statistics (BLS), overall employment in management occupations is projected to grow faster than the average for all occupations from 2022 to 2032. There are about 1.1 million openings projected each year on average.

Your degree in business administration will open the doors for careers in management, government, and the nonprofit sector, as well as running a business. Additionally, if you’re already working in a company that you love but want to try another role, a business administration degree can help you to qualify for a greater variety of positions. 

Self-employment: Start your own business

Ever dreamed of owning a bustling restaurant? Or creating the perfect beauty product that you know would fly off the shelves? That business plan you once scribbled on a napkin can become a reality. Earning your business administration degree gives you the foundation to jumpstart your business plan and work for the best boss you know — yourself. 

According to the Global Entrepreneurship Monitor, there are 31 million entrepreneurs in the U.S., which is about 16% of the adult workforce — and that number is on the rise. Fields like accounting, finance, consulting, and startup founders are business jobs likely to be self-employable. If you naturally possess an entrepreneurial spirit, and want the challenge of making your product stand out from the crowd, having the option for self-employment is a great reason to earn your bachelor’s degree in business administration. 

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Higher salary: Boost your income

Let’s face it — how much money you’re going make is a major factor in what you’re going to get your degree in. As for business administration, because of the wide range of job choices, there is also a wide range of compelling salaries. According to PayScale, the average business administration degree wage in October 2021 was $69,000 per year with management positions having a median annual income of $107,300, according to the U.S. BLS data from 2022.

Need specific salary examples? We got you. Here are a few examples of career paths that you can pursue with a BBA:

  • Accountant or Auditor

    Median Annual Salary: $78,000
    Projected Job Growth (2022–32): +4%

  • Human Resources Specialist

    Median Annual Salary: $64,240
    Projected Job Growth (2022–32): +6%

  • Market Research Analyst

    Median Annual Salary: $68,230
    Projected Job Growth (2022–32): +13%

  • Project Manager Specialist

    Median Annual Salary: $95,370
    Projected Job Growth (2022–32): +6%

  • Personal Finance Advisors

    Median Annual Salary: $95,390
    Projected Job Growth (2022–32): +13%

Team leader: Build crucial leadership skills

Team high-five

For business leaders to notice you, you have to be a leader yourself. Possessing leadership qualities and the capability of being able to solve problems effectively is necessary in the business world. While earning your degree in business administration, you’ll build confidence to successfully manage a team and to delegate tasks appropriately. 

A business degree can show employers that you have the discipline and competency needed to work effectively with others in a business setting. You’ll learn to pay close attention to details, foster innovation, and motivate others to thrive in their roles for the betterment of the team — leadership skills that will be beneficial in the corporate world and beyond. 

Communication skills: Create synergy and clarity

Wherever you are in your business’s chain of command, effective communication is vital. Your degree in business administration will help you to communicate successfully with everyone — from suppliers and clients to stakeholders and higher-ups in the company. This information could be detailing deadlines, giving instructions, troubleshooting problems, or explaining expectations. Regardless, if the message isn’t sent authoritatively or productively, then it hinders the result. 

“Poor communication compromises efficiency, as well as the overall quality of work. When instructions aren’t provided clearly, mistakes are bound to happen,” according to Career Addict’s Joanna Zambas. “On the other hand, clear instructions eliminate the need to clarify and correct any issues. Good communication goes far beyond talking; it’s more about connecting and engaging with others.” 

It’s who you know: Network and build connections

Completing a degree in business administration allows students to form alliances with like-minded people. Your graduating class or cohort may be instrumental to the early development of your career. In 2022, a staggering 54% of hires originated from referrals, while 46% of job seekers searched for or found out about job openings via friends, and 25% learned about job openings from professional connections. 

Yes, the networking connections you make with your fellow business administration students are indispensable, but the relationships with your professors prove essential too. Business professors could turn into mentors and offer job-hunting advice as well as sound business guidance. They can also provide insight and serve as a constant source of knowledge, encouragement, and accountability. 

Take the next steps — Earn your BBA

Earning a BBA is a great first step in your journey toward a promising career in virtually any business. Point Loma Nazarene University’s Bachelor of Business Administration makes your growth and advancement a priority, offering industry-focused training and personalized advising to help you achieve success. PLNU’s Fermanian School of Business offers a fully online BBA program with flexible study formats designed to fit your work-life needs. Apply today. 

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