You’re ready to take the next step in your business career and use it to make a difference. Whether sticking with your current company or organization, or wanting a brand new start, you’ll be prepared to serve your colleagues with integrity and purpose.

Two built-in concentrations

Built into this specially designed curriculum are two essential concentrations: management and marketing. You’ll learn what it takes to be a decision-maker and team leader, while learning to use the latest marketing trends and technology to inform business strategy, development, and much more.

Innovative hybrid learning for today’s leaders

PLNU’s Fermanian School of Business offers a unique hybrid Bachelor of Business Administration (BBA) program to fit your work-life needs. This hybrid program will allow you to learn how to thrive in business leadership while fitting with your personal and professional schedules, so you can set and achieve the goals most important to you. Here are some reasons to choose to earn your bachelor’s in organizational leadership in a hybrid format.

Continue your education in convenient locations

The quality of PLNU education without the hassle of long commutes. This program features one in-person evening class per week, with the rest of the classes online. Rather than feeling like you’re starting a new program, you can continue your education in the environment that’s most comfortable and convenient for you. For this BBA program, PLNU has partnered with these community colleges to bring our quality education and mentorship to excellent locations across San Diego:

• Cuyamaca College
• MiraCosta College
• Miramar College
• Southwestern College
• San Diego Mesa College

Earn your business degree on your terms

This program’s hybrid structure gives you the flexibility to learn when and where you want. You can complete coursework in the comfort of your home, favorite coffee shop, or local library while choosing a study schedule that works best for you. Having one in-person class per week will help you to build a routine that keeps you motivated without interrupting your weekly schedule. 

Community and mentorship with industry experts

A key advantage to having weekly in-person classes is the ability to enjoy PLNU’s tight-knit community in person. You’ll be able to form meaningful connections with fellow students as you learn and grow together in your leadership expertise. 

You’ll also have access to top-tier mentorship from professors and advisors. They’ll help you to leverage your strengths to expand your connections and career opportunities. You’ll be able to access resources tailored to you and your career goals. 

Time for life’s personal and professional commitments

Learning shouldn’t prevent you from doing what you love. Coursework is designed to be flexible to your needs and help you balance your other life commitments. 

While completing this program, you’ll still be able to continue spending time with family, thriving at your full- or part-time workplace, or leisure time. 

A seamless transition into business leadership

A counselor and coordinator will work with you through every step of your journey to complete your bachelor’s, from helping you transfer previously-earned credit to working alongside you with care and encouragement as you earn your degree. You won’t feel like you’re starting a brand-new program — rather, it will be a natural continuation of your previous education experience, especially if you’ve attended one of the community colleges we’ve partnered with.

For the hybrid program, the second 60 of the 120 units required to graduate are available at PLNU. Check out the fully online BBA program if you still need to complete your general education, prerequisite or elective courses.

Which BBA program is right for me?

You might be wondering whether the hybrid or fully online BBA program is best for you. Here’s a quick overview to help you connect with your ideal learning environment:

Accreditation

The Fermanian School of Business BBA program is accredited by the Accreditation Council for Business Schools and Programs. Visit the ACBSP's website for more information. 

Ready to take the next step?

Start Application

Note: Please select "Accelerated Undergraduate," and not "Undergraduate," when completing the online application.

Hybrid Start Date(s):

• Fall 2024 — September 2, 2024

Start Application

Note: Please select "Accelerated Undergraduate" and not "Undergraduate" when completing the online application.

The Selection Process

We understand your application is not only a reflection of you as a student; it reflects you as a person. That’s why we are committed to reviewing it thoroughly and giving it the individual care and attention it deserves. We believe you have more to offer than just a GPA, which is why there is no numeric formula that determines admittance. We strongly encourage you to apply, even if you’re unsure of your qualifications.

To be admitted to the first 60 semester units of the Bachelor of Business Administration (BBA) with a Concentration in Management and Marketing program, the following admission requirements must be met:

1. For all students with less than 24 semester units of completed college coursework, possess an official high school diploma:
   1. with a minimum cumulative GPA of at least 2.500.
   2. from an accredited institution that meets approved requirements.
   3. as evidenced by an official transcript sent directly from each institution attended.
2. Students transferring into the BBA program may have some of their requirements met by classes taken at other institutions. Any previous college coursework transferred into the BBA program must:
   1. have a combined coursework minimum cumulative GPA of at least 2.500.
   2. from an accredited institution that meets approved requirements.
   3. as evidenced by an official transcript sent directly from each institution attended. (*)
3. Submit an application for admission.
4. Complete an interview with the Associate Dean.

For those students only completing their second 60 semester units with the Bachelor of Business Administration (BBA)** with a Concentration in Management and Marketing program at PLNU, the following admission requirements must be met:

1. Complete an Associates degree in Business Administration containing 60 units of business core and general education or equivalent coursework that meets approved requirements (first 60 semester units):
   1. with a minimum cumulative GPA of at least 2.500.
   2. from an accredited institution that meets approved requirements.
   3. as evidenced by an official transcript sent directly from each institution attended. (*)
2. Submit an application for admission.
3. Complete an interview with the Associate Dean.

*Only courses from a regionally accredited institution will be considered for transfer.

**A total of 21 units of the required first 60 semester units may be completed after admittance to the second 60 semester units of the BBA. 

NOTE: All students are expected to have some proficiency with computer technology (email, Internet, spreadsheets, and word processing) and own their own personal notebook computer for the duration of their enrollment in the program.

If you do not meet the minimum GPA requirement as stated above, you may still be eligible for admission based on your application package as well as the exceptions policy. 

Application Checklist

NOTE: The application is completed entirely online with the exception of transcripts, which can be submitted electronically or directly to PLNU, and test scores, which should be submitted electronically.

1. Submit online application for admission.
   • Please select "Accelerated Undergraduate" and not "Undergraduate" when completing the online application.
2. Submit official transcripts from each institution attended.
   
   Official transcripts must be sent to:
   Point Loma Nazarene University
   Office of Graduate Admissions
   3900 Lomaland Dr.
   San Diego, CA 92106
   
   Official electronic transcripts must be emailed to:
   gradprocessing@pointloma.edu
3. Complete an admissions interview with Associate Dean.

Start Application

NOTE: All students are expected to have some proficiency with computer technology (email, Internet, word processing, etc.).

*Prospective students who do not meet the minimum GPA requirement can be considered for admission under exception. Contact your enrollment counselor for details.

If you're thinking about going back to school to complete your degree, PLNU’s Bachelor of Business Administration (BBA) is an incredible program to consider as it will prepare you for careers in business, management, government, and the nonprofit sector, as well as graduate-level study in fields related to business.

Possible Careers For Those With a Bachelor of Business Administration:

• Operations Manager
• Sales and Account Manager
• Merchandising Manager
• Marketing Manager
• Management Analyst
• Corporate Planner
• Human Resources Manager
• Small Business Operations
• Advertising
• Digital and Social Media
• Brand Management

What Can I Do With a Bachelor Of Business Administration? 

Gaining a bachelor's degree in business administration opens you up to a large field of prospective jobs that are rewarding and engaging. 

The following careers are some of the most popular jobs for those with a BBA: 

Management Analysts
2020 Median annual salary $87,660
Management analysts’ main responsibilities are to find new ways to improve an organization’s efficiency and then recommend and present them to upper management. Management analysts also work to organize information on issues organizations may face in order to help solve or work against said issues. They are often assigned to analyze financial data, including revenue, expenditure, and employment reports. 

What it takes to be a management analyst:

• Communication skills
• Interpersonal skills
• Problem-solving skills
• Time-management skills

Marketing Managers
2020 Median annual salary $142,170
Marketing managers create programs to facilitate interest in products or services. They work with art directors, advertising sales agents, and financial staff members to promote growth within their company. Marketing managers estimate and analyze the demand for products and services offered by an organization and its competitors. Additionally, they highlight and utilize markets that show promise for the organization’s products.

What it takes to be a marketing manager:

• Writing and communication skills
• Creativity
• Negotiation skills
• Budgeting skills
• Attention to detail 
• Adaptability under pressure

General and Operations Managers
2020 Median annual salary $123,880
General and operations managers are responsible for managing activities that are part of the production of services in wide-ranging fields from social media to election campaigns. Operations managers' responsibilities include human resource management, asset management, and cost management. Their indirect responsibilities can include interacting with the managers in other functional areas within the organization whose roles have an impact on operations.

What it takes to be a general and operations manager:

• Strategic planning skills
• Financial planning skills
• Interpersonal skills
• Leadership skills
• Communication skills
• Innovative thinking

Using Your Business Administration Degree: 

Earning your Bachelor of Business Administration degree from PLNU’s Fermanian School of Business is a way to spruce up your resume, gain hands-on business management experience, and form business connections that will aid you not only professionally, but also personally. 

Apply to PLNU today or get connected with one of our counselors for additional support and answers to any questions you may have.

For information about the courses required for the Bachelor of Business Administration program, view the PLNU Catalog. 

Course Information