Strategic Communication, B.A.

Strategic Communication, B.A.


PLNU’s Bachelor of Arts in Strategic Communication program prepares students to ethically engage in both the marketplace and the public through discourse and action grounded in theory and practice.

The strategic communication program draws from foundational communication theory and rhetorical principles to develop practical experience in cross-cultural communication, gender communication, public relations, advertising, organizational communication, community relations, and branding. 

Upon graduating, students can expect to develop the knowledge and skill to communicate more effectively, solve problems, strengthen relationships with internal and external groups, and navigate emerging media and technologies. 

Learning Outcomes

Students who complete the strategic communication program will be able to: 

  • Learn basic theory, application, and performance skills within the discipline of communication.
  • Use communication competently in a variety of complex environmental and social contexts.
  • Participate in the discipline of communication in their collective communities.
  • Display communication competence both verbally and nonverbally in interpersonal, small group, organizational, and intercultural contexts.
  • Demonstrate skills in the theoretical and historical critique of media, including the integration of a Christian worldview and ethical framework for viewing, interpreting, and critiquing media messages.

Community Oriented

As part of the PLNU community, students will be instructed and mentored by expert faculty and staff dedicated to shaping the next generation of communication leaders. PLNU is committed to providing outstanding professional education rooted in a solid foundation of Christian values, the humanities, and practical application. Students will grow in knowledge and develop skills established in virtue while exploring questions of ethical application across the curriculum.

Convenience to Fit Your Life

Our curriculum is designed with busy, working adults in mind with an entirely online format. Coursework is designed to be flexible to your needs and help you balance your other life commitments. 

Online Format 

PLNU’s strategic communication program offers the flexibility of online learning and the ability to set your own schedule while also providing the benefit of participating within community. All courses are three units spanning eight weeks with the exception of the Biblical Perspectives course and a 16-week/120-hour internship. Students applying for the program can start with as little as zero college credits completed!

Who is it for?

Busy working adults who prefer independence.

Program Start

Six start dates year-round

Program Structure 

100% online and asynchronous (fully flexible).


Online — at your own pace.

Man works on homework outside.

Military Tuition Discount

PLNU offers a flat rate of $250 per unit for all active duty service members who enroll in this program.

Application Information

Program Start Date(s):

  • Summer 2023 Quad II — July 3, 2023
  • Fall 2023 Quad I — August 28, 2023
  • Fall 2023 Quad II — October 23, 2023
  • Spring 2024 Quad I — January 8, 2024

  • Spring 2024 Quad II — March 11, 2024

Start Application

Please select "Adult Degree Completion" and not "Undergraduate" when completing the online application.

Application Checklist

The application is completed entirely online with the exception of transcripts, which can be submitted electronically or directly to PLNU, and test scores, which should be submitted electronically.

  1. Submit online application for admission.
  2. Submit official transcripts from each institution attended.

    Official transcripts must be sent to:
    Point Loma Nazarene University
    Office of Graduate Admissions
    3900 Lomaland Dr.
    San Diego, CA 92106

    Official electronic transcripts must be emailed to:

Career Opportunities

PLNU’s Bachelor of Arts in Strategic Communication program offers a dynamic curriculum designed to prepare students for a wide range of fulfilling careers relating to communication through advertising and public relations, business, consulting, working in nonprofit or philanthropic organizations, government, higher education, law, and much more.

Possible career titles for those with a degree in strategic communication include:

  • Advertising manager
  • Communication specialist
  • Customer relationship specialist
  • Promotions coordinator
  • Public relations manager
  • Brand manager
  • Content writer
  • Digital marketing specialist

What Can I Do With a Degree in Strategic Communication? 

Graduates in communication are valued in nearly every organization based on their ability to relay complex information effectively and in a way that connects broad and diverse audiences. Graduates from PLNU are in further demand due to the focus on ethics, value, and mission they bring to their organizations.

Financial Aid and Student Support

We take seriously the role of providing you with financial, academic, and career support so you have the tools you need to be successful at PLNU and beyond. That’s why we offer a holistic support system that focuses on your unique experiences, particular needs, and personal and professional goals — resulting from our deep concern for you, our student.

With a focus on authentic relationships and personalized attention, our goal is to help transform you so you can follow your calling in your own career and life.

Financial Aid and Student Support

Frequently Asked Questions

Can I work while completing the program?

Yes! This program is designed with busy working adults in mind.

What scholarship and financial aid opportunities are available to me?

You'll have the option to apply for a number of scholarships through PLNU's Student Financial Services. This program qualifies for state and federal financial aid options. Contact your enrollment counselor for more information.

Do you accept transfer credits into your program?

Yes! Contact your enrollment counselor for details.

How long do I have to complete program?

The expected completion time will vary depending on how many units you enter the program with and how many classes you choose to take at a time.

How many days a week do classes meet?

The strategic communication program does not have synchronous classes, meaning there will not be a time where you are required to be online, except for math courses, which are taught through Zoom one evening per week.

What’s the difference between this degree completion program and a traditional undergraduate program?

The program provides greater flexibility and affordability than most traditional undergraduate programs while maintaining high academic quality by integrating evening courses. The program is ideal for students looking to advance in their careers while balancing work and family life.

PLNU is a Christian university, but I am not a Christian. Would I feel out of place in this program?

We welcome and encourage people of all backgrounds as students in our programs. Issues that relate to faith may be discussed in some classes, and engaging in discussion with individuals with alternative points of view will be encouraged as learning opportunities. Students will work within a learning community that is supportive academically, spiritually, and emotionally.

How many hours of transferable college credit are required for admissions to the program?

You can start our program with as little as 0 units completed. PLNU offers General Education, Electives, and upper-division program coursework.

What types of benefits or aid do you have for military members?

  • PLNU offers a tuition discount flat rate of $250 per unit for all active duty service members who enroll in one of the following PLNU Adult Undergraduate Degree Programs: Bachelor of Business Administration, Organizational Leadership B.A, Child Development B.A., RN to BSN, Criminal Justice B.A., Computer Information Technology B.A., Strategic Communications B.A., Integrated Studies with an Emphasis in Education B.A.
  • PLNU accepts VA educational benefits, including the Post 9/11 GI Bill®.
  • PLNU also participates as a Yellow Ribbon School, which means in most cases you can pursue a private education without having to pay out-of-pocket, not even for fees or books.
  • Because you are a person who has provided military service to our country, we will also waive your application fee.

Are international students eligible to apply?

Unfortunately, international students are not eligible to apply for our online programs. You are only eligible if you reside in one of our authorized states. Visit our disclosures page to learn more.

If you are a military spouse or serving overseas, contact military services.

Course List

For information about the courses required for the Strategic Communication, B.A. program, view the PLNU Catalog. 

Course Information

Department Faculty