Mary Beth McCabe, DBA

Professor of Marketing

Dr. Mary Beth McCabe joined PLNU in 2021 as a full-time professor of marketing. She came to PLNU with approximately 40 years of academic and marketing experience. From 1979-1993 she served as an account executive for television stations in both Chicago and San Diego. Since 1993, McCabe has been president of Sun Marketing were she has served more than 3,000 clients, including: Novartis, Sempra Energy, Weyerhaeuser, and PepsiCo. She began her academic experience as an adjunct professor from 2005 to 2010 at the University of San Diego. More recently, she served as a professor of marketing and was the academic program director of the master of science in marketing at National University. 

Education

  • DBA, Marketing, Alliant International University
  • MBA, Marketing, DePaul University
  • BA, Communications, University of Dayton

Courses Taught

  • Principles of Marketing - MKT 3032
  • Integrated Marketing and Sales - MKT 3036
  • Marketing Research - MKT 4032

Experience in Field

  • Point Loma Nazarene University, Professor of Marketing, 2021 - present

  • National University, Professor of Marketing, 2010 - 2021

  • University of San Diego, Adjunct Professor, 2005 - 2010

  • Sun Marketing San Diego, President, 1993 - present

Professional and Community Involvement

  • American Marketing Association, 2010-present

  • MIT Enterprise Forum Chapter Board Member, Education Chair, 1988-2021

Awards and Honors

  • 26th Annual Jacobs Clevenger Integrated Marketing Case Competition - Theranos, Marketing Management Association, Finalist, 2021
  • 25th Jacobs Clevenger Integrated Marketing Case Competition - Peloton, Marketing Management Association, Award, 2020
  • President’s Award for Online Content Development, National University, 2018
  • San Diego Ad Club Lifetime Achievement Award for Hispanic Marketing

Dissertations, Presentations, and Publications

  • Becker, M. Berney, P. Hanley, M. & McCabe, M. (2021) Mobile Marketing Essentials.Stukent, Inc., Rexburg, ID (9th edition).
  • McCabe, M. (2021). Intersections in Marketing Practice and Marketing Education: Bridging the Gaps. In Management Association. (Eds.), Research Anthology on Business and Technical Education in the Information Era (pp. 1351-1369). IGI Global.
  • McCabe, M. & Fisher, M. (2020) Seabourn Cruise Ships Niche Markets. In Susan Jones & Steven Kelly (Eds.) The IMC Casebook, Cases in Integrated Marketing Communications (2nd ed pp. 150-162). Jacobs-Clevenger.

  • McCabe, M. & Weaver, R. (2019). Mobile Marketing Strategies Create Value. Thrive Presentation Event, Taipei, Taiwan.

  • McCabe, M. (2018). Privacy Needs to Be Personal. Keynote, IACBE District Meeting, La Jolla, CA.

  • McCabe, M. (1988). Strategic judgments and perceptions of television station managers about past and future changes in the television marketplace. Published summary by the National Association of Broadcasters (NAB).