Computer Technology-Marketing, minor

Program Overview

Can you imagine yourself being the liaison between tech savvy and business savvy? If so, a dual minor in computer technology and marketing could be the right fit for you. This minor combines elements from two academic disciplines, equipping you with logical problem-solving skills and an understanding of how your future industry’s marketplace operates.

Technology is the number one driver of change in the business world today. Marketers have more data to work with than ever before, which presents new opportunities and new challenges. Being able to comfortably operate in business and technology will help increase your value to future employers. That could mean developing technology solutions to new marketing problems, or being better equipped to market to a tech-savvy audience. No matter the direction business will head in the future, you will have the right foundation to explore uncharted territory with confidence.

In addition to academics, the life skills I gained while at PLNU have been incredibly beneficial to my work. Learning how to research well, knowing what to look for and where to look, being able to adapt when I’m put in situations I’m not familiar or comfortable with, and being taught that business is about more than the bottom line — these aspects are what I value most from my undergraduate experience and are what have helped me stand out in the business world.

James Garcia, Class of 2013
Product Manager, Moniker Made

The computer technology-marketing program better prepares you to enter careers in business marketing or computer science. You can choose from a range of classes that will enable you to develop skills in market research, consumer behavior, product planning, pricing, distribution, promotion, and marketing communications. Adding practical business acumen and technological skills will give you a competitive advantage in your career goals.

Course List

Detailed course information is available on the course catalog. If you are interested in learning more about these offerings, please chose the path for your intended major.

Department Faculty

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Student Support

For most students, the transition into college life is one full of adjustments. There is the excitement of newfound freedoms, but also some uncertainty as you begin to make choices and take responsibility for your own future. 

At PLNU, we’re committed to supporting you — academically, professionally, spiritually, personally — so that you may be successful both in your time as a student and beyond. That’s why we offer a holistic support system that focuses on your unique experiences, particular needs, and personal and professional goals — resulting from our deep concern for you, our student.

With a focus on authentic relationships and personalized attention, our goal is to help transform you so you can follow your calling in your own career and life.

Student Support

Career Opportunities

Business technology changes rapidly. Employers increasingly continue to provide feedback about the need for people with advanced computer and technology skills combined with business and marketing awareness. Pairing a minor in computer technology and marketing with your bachelor's degree will provide you a strong foundation to adapt to the future and find meaningful employment.

A joint minor in computer technology and marketing paired with a business or marketing degree can better prepare you for careers in:

  • Advertising
  • Management
  • Marketing Research
  • Operations
  • Product and Brand Management
  • Technology Sales and Marketing

A joint minor in computer technology and marketing paired with a computer science degree can better prepare you for careers in:

  • Technology Sales and Marketing
  • Database Management
  • Electronic and Web-based Marketing
  • Technical Management