Marketing, B.S. Business Administration

Program Overview

Are you a natural communicator? Do you find the intricacies of the marketplace fascinating and wonder what makes a person choose one product over another? Can you see yourself helping spread ideas and innovations to new audiences, while always keeping the greater good in mind? If so, a PLNU degree in marketing could be a good fit for you.

The Fermanian School of Business will teach you how to become a responsible marketer, creating value at the companies where you will work without sacrificing ethics. You will take classes in marketing principles, consumer behavior, social and digital media, and marketing strategy, complemented by personalized internships and innovative business training. You will graduate equipped with the knowledge, skills, and values upon which to build a lifetime of selfless service and continuous learning.

In addition to academics, the life skills I gained while at PLNU have been incredibly beneficial to my work. Learning how to research well, knowing what to look for and where to look, being able to adapt when I’m put in situations I’m not familiar or comfortable with, and being taught that business is about more than the bottom line – these aspects are what I value most from my undergraduate experience and are what have helped me stand out in the business world.

James Garcia, Class of 2013
Product Manager, Moniker Made

Additionally, student-run business clubs like Launch Point will give you opportunities to test what you learn in your marketing classes within real-world circumstance and hands-on environments. Simultaneously, a variety of networking events will give you the opportunity to meet and discuss your passions with local professionals and build your portfolio and resume.

Downtown San Diego

Leading Through Story: How Great Business Leaders Use Narrative to Inspire and Lead Others

The ability to tell a story for employees and customers is what separates great leaders from only good ones.

Course List


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Are you ready to take the next step to begin your PLNU journey? Whether you’re a high school senior, college transfer student, or international student, find out what we’re looking for in our applicants and how you can apply.

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Student Support

For most students, the transition into college life is one full of adjustments. There is the excitement of newfound freedoms, but also some uncertainty as you begin to make choices and take responsibility for your own future. 

At PLNU, we’re committed to supporting you — academically, professionally, spiritually, personally — so that you may be successful both in your time as a student and beyond. That’s why we offer a holistic support system that focuses on your unique experiences, particular needs, and personal and professional goals — resulting from our deep concern for you, our student.

With a focus on authentic relationships and personalized attention, our goal is to help transform you so you can follow your calling in your own career and life.

Student Support

Career Opportunities

Virtually every organization needs a marketing team. Wherever your interests lie now or in the future, a marketing degree will serve you well. PLNU cultivates your strengths and passions in an environment centered around intellect and faith, while also equipping you to become a purposeful and trustworthy leader in your future workplace. PLNU alumni have successfully gone on to work for companies like Patagonia, Moniker Group, Carefusion, Sports Tek Medical, and ViaSat.

A Bachelor of Science in Marketing can lead to careers in:

  • Advertising
  • Sales
  • Digital and Social Media
  • Brand Management
  • Market Research
  • Public Relations
  • Consulting
  • Marketing Analytics