Bachelor of Business Administration

We are committed to providing students with a face-to-face education. However, due to COVID-19 restrictions, we have made the decision that the Bachelor of Business Administration will be conducted remotely for the Summer semester at Southwestern but return to in person instruction at Mira Costa for Fall Semester. Please reach out at (619) 329-6799 for more information.  

 

Program Overview

You’re ready to take the next step in your business career and use it to make a difference. Whether sticking with your current company or organization, or wanting a brand new start, you’ll be prepared to serve your clients and colleagues with integrity and purpose.

Your previously earned college credits have set you up with strong study skills and the momentum to continue investing in your education, yourself, and others. With such a promising foundation, PLNU’s Fermanian School of Business offers a unique Bachelor of Business Administration (BBA) with flexible study formats to fit your work-life needs.

The Benefits of Earning Your BBA

Learn why the BBA might be the perfect degree for you.

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Bachelor of Business Administration

Two Built-In Concentrations

Built into this specially designed curriculum are two essential concentrations: management and marketing. You’ll learn what it takes to be a decision-maker and team leader, while learning to use the latest marketing trends and technology to inform business strategy, development, and much more.

Convenience to Fit Your Life

Our curriculum is designed with busy, working professionals in mind with two formats of study: in-person classes two nights a week, or entirely online. Whichever study option you prefer, your coursework is designed to be flexible to your needs, helping you balance your other life commitments. 

Hybrid Format

For those who prefer in-person learning, PLNU is partnered with community colleges across San Diego County, bringing professors directly to a campus near you two nights a week with the rest online. Additionally, you won’t have to worry about enrolling in new classes or adapting to a new schedule each semester. For the BBA, Hybrid Format, only the second 60 semester units of coursework is available through PLNU

Online Format

If you prefer to study at your own pace, you can choose to either knock out one class at a time or all at once. With entry points every eight weeks, you’re able to start whenever you’re ready! 

 

BBA, Hybrid

BBA, Online

Who is it for?

Those who enjoy in-person learning and cohorts.

Busy working professionals who prefer independence.

Program start

FallSix start dates year-round

Program Structure

Face-to-face two nights a week with online coursework100% Online

Location(s)

MiraCosta College
Southwestern College
Cuyamaca College
Online

Scholarships Available?

YesYes

International Students 
Eligible?

YesYes

Support to Help You Keep Going

Whether in-person or online, you‘ll learn from faculty dedicated entirely to your personal and professional success. For those in the hybrid format, you can be part of a cohort of confident, experienced, and empowered classmates, all driven to take the next step toward your goals!

Ready to take the next step?

Start Application

Note: Please select "Adult Degree Completion," and not "Undergraduate," when completing the online application.

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Course List

Admissions Requirements

To be admitted to the Bachelor of Business Administration (BBA) program, the following requirements must be met:

  1. To begin the first 60 semester units of coursework:
    1. Students with fewer than 39 units of the required first 60 semester units of coursework completed must have a minimum cumulative GPA of at least 2.25 from an accredited institution that meets approval requirements as evidenced by an official transcript sent directly from each institution attended.
    2. Students with 0 units completed must have a minimum cumulative GPA of at least 2.25 as evidenced by an official high school transcript.Submit an application for admission.
  2. To begin the second 60 semester units of coursework:
    1. Students must have a minimum cumulative GPA of at least 2.75 from an accredited institution that meets approval requirements as evidenced by an official transcript sent directly from each institution attended. Note that students may begin the second 60 semester units of coursework once they hove completed 39 of the first 60 semester units of required coursework. 
  3. Submit an application for admission
  4. Complete an interview with the Associate Dean of Professional Business Education.

NOTE: All students are expected to have some proficiency with computer technology (email, Internet, spreadsheets, and word processing) and own their own personal notebook computer for the duration of their enrollment in the program.

If you do not meet the minimum GPA requirement as stated above, you may still be eligible for admission based on your application package as well as the exceptions policy. 

Required Courses (Total: 60 Units)

Business Core (Total: 21 units)

BBU 3013 — Administrative Communication (3)

With an emphasis on speaking and writing in the business field, this course is designed to help students improve and polish their professional communication skills in the workplace. In this course, students learn the skills needed to secure employment and communicate effectively in a professional business setting. Specifically, students learn to create an impressive resume, write and deliver various professional reports, effectively interview for employment, compose professional routine and persuasive letters, conduct informational interviews, and create professional portfolios. Students exit the course with the professional communication skills needed to stand out in the business world and in the job search process. 
 

BBU 4080 — International Business (3)

This course provides an overview of business strategies, challenges and opportunities that exist in a global business environment. Students will explore the various economic, political, legal, social, and cultural contexts in which international businesses operate. In addition, students will develop a global business strategy, participate in a cross-cultural experience, and complete an in-depth research project on a specific country. Emphasis will be given to cross-cultural issues in management, marketing, and business ethics in an international setting.

Prerequisite(s): BMG 2012 

BBU 4089 — Business Internship (3)

This course requires on-the-job experience in the business field where students exercise decision-making skills, problem-solving skills, communication skills, and business knowledge acquired in the student’s academic program. In addition, students create a professional online e-portfolio including cover letter, resume, letters of recommendation, personal background, target industry information, work samples, and internship reports/evaluations. Credit/No Credit

Prerequisite(s): BBU 3013

BFN 3035 — Business Finance (3)

This course provides an introduction to the principles that guide the financial management of a business enterprise, with an emphasis on decision making and value creation. Topics include financial analysis, time value of money, risk and return, security valuation, capital budgeting, cost of capital, forecasting and dividend policy. 

Prerequisite(s): Completion of the following courses with a grade of C- or better: Business Math or Calculus, Statistics, Microeconomics, Financial Accounting, and Managerial Accounting

BMG 2012 — Principles of Management (3)

A study of the manager’s role in the organization, including the tasks of planning, organizing, leading, and controlling. Topics include an introduction to change and innovation, corporate culture, global business, ethics, corporate social responsibility, organizational structure, decision-making, human resources, and leadership.

BMG 4088 — Strategic Management (3)

This course serves as a capstone experience for business students. It seeks to integrate the diverse areas of business study through formal instruction, a competitive business simulation, case analysis, and in-depth analysis of current problems facing businesses. Consideration is also given to the policy development process, corporate social responsibility, and the highest purposes of business.

Prerequisite(s): BFN 3035

BMG 4088L — Strategic Management Lab (0)

This lab is a required companion to the BMG 4088 capstone course for seniors. The lab consists of a comprehensive exam assessing knowledge in business disciplines. Students must pass the exam in order to graduate. Students who do not pass the exam will be required to complete a comprehensive project under the supervision of the Dean of the Fermanian School of Business (or the Dean’s designee). Credit/No Credit.

Concurrent: BMG 4088

BMK 3032 — Principles of Marketing (3)

A study of the role of marketing in the organization, in society, and in a global economy. Topics include market analysis, consumer and business marketing, product planning, pricing, distribution, promotion, and ethical issues. Special emphasis will be given to marketing strategy formulation.

Concentration in Management (Total: 12 units)

BMG 3020 — Organizational Behavior (3)

This course is a study of human behavior in social organizations, with a focus on the environment, structure, and human behavior at the individual, group, and organizational level. Emphasis is on acquiring skills and analytical concepts to improve organizational relationships and effectiveness.

Prerequisite(s): BMG 2012

BMG 3074 — Human Resources Management (3)

This course provides an overview of the human resources function in organizations, and related elements and activities. Topics include talent acquisition, compensation, performance appraisal, employment law, training and development, labor relations, and industrial organizational psychology.

Prerequisite(s): BMG 2012

BMG 3082 — Applied Entrepreneurship (3)

This course provides an understanding and application of the fundamentals of entrepreneurship and the entrepreneurial mindset. Students will learn the series of steps required to take an original idea to a sustainable business concept. In addition, students using an intrapreneurial mindset will collaborate with a local business to add value to their existing business strategy.  Students will apply factors that are involved in a startup environment including opportunity recognition, competitive forces, venture context, risk and the importance of human capital for entrepreneurial success.

Prerequisite(s): BMG 2012

BMG 4012 — Leadership Theory and Practice (3)

This course provides an investigation and review of a wide variety of leadership concepts, practices and theories. Topics include the role of leadership in organizations, the historical examination of various leadership models, the contributions of leaders to a modern society, and an examination of biblical leadership. Emphasis will be placed on practical applications of leadership.

Prerequisite(s): BMG 2012 

Concentration in Marketing (Total: 12 units)

BMK 3033 — Consumer and Organizational Buying Behavior (3)

A study of how individuals process information and make purchase decisions. Topics include internal influences such as consumer psychology and personality and external influences such as social environment and situational influences. A qualitative research study will provide special emphasis on understanding buying behavior to develop a marketing strategy.

Prerequisite(s): BMK 3032

BMK 3036 — Integrated Marketing and Sales Communications (3)

A study of the marketing and sales communication functions. Topics include creative strategy and content, advertising media strategy and selection, public relations, sales promotions, personal selling theory, and ethics in marketing communication. Special emphasis will be given to developing an integrated marketing communications plan and a corresponding sales presentation to a client.

Prerequisite(s): BMK 3032

BMK 3050 — Digital Marketing Essentials (3)

A study of digital marketing theory, issues, strategies, practical uses and channels. Topics include the various digital elements of marketing variables, e-consumer behavior, website development design and implementation, analytics measurement, search engine marketing, mobile marketing and social media platforms to develop customer relationships.

Prerequisite(s): BMK 3032

BMK 4050 — Digital Marketing Content (3)

A study of digital marketing content issues relevant to marketers. Topics include content development and campaign execution for digital marketing channels, driving online traffic, generating leads, and converting leads into customers.

Prerequisite(s): BMK 3032 and BMK 3050 

Economics and Finance (Total: 6 Units)

BEC 3080 — Money and Banking (3)

This course provides an understanding of the financial system, monetary policy, financial institutions, central banks, and financial stability. Topics include an analysis of banking and monetary theory, the function and impact of money, credit, and banking on the economic system, government fiscal policies, and how interest rates are determined.

Prerequisite(s): Completion of the following course with a grade of C- or better: Macroeconomics

BFN 4015 — Investments (3)

A study of the principles and techniques of security and investment analysis. Topics include securities markets, risk and return, modern portfolio theory, investing in common stocks and fixed-income securities, portfolio management, and derivative securities, including options and futures. 

Prerequisite(s): BFN 3035

Other Courses (Total: 9 Units)

BST 3004 (B,C,J,L,N) — Biblical Perspectives (4)

This course reflects PLNU’s commitment, as a Christian liberal arts college, to nurturing an appreciation for Scripture as the basis for creative personal faith and human life in the modern world. It is designed to foster knowledge and understanding of the literature and history of the Bible and to integrate faith, learning, and living from a Wesleyan perspective.
 

Offered As: BST3004B, BST3004C, BST3004J, BST3004L, BST3004N

ETH 3001 — Foundations of Ethics (1)

This course provides an introduction to foundational theories and problems in moral philosophy.  Emphasis will be given to the study of major Western ethical theories and important moral philosophers.

ETH 4001 — Applications of Ethics (1)

This course explores a process for ethical decision-making in order to develop a stakeholder approach to leadership. Focus will be given to creating a framework for evaluating ethical choices and applying that framework to ethical dilemmas in organizations.

Prerequisite(s): ETH 3001

SUS 4075 — Sustainability in Action (3)

This course explores the principles and practices of sustainability in the home, in organizations, in local communities, and as national and world citizens. Topics include current environmental challenges, a critique of current cultural and societal practices as they impact the environment, the biblical foundation for creation care, and, in particular, practical steps that can be taken as individuals and in association with others that improve our care for creation.

Department Faculty

Application Information

Hybrid:

  • Next start date: September 6, 2021
  • Application deadline: August 9, 2021

100% Online:

  • Next start date: May 10, 2021
  • Application deadline: April 12, 2021

Start Application

Note: Please select "Adult Degree Completion," and not "Undergraduate," when completing the online application.

The Selection Process

We understand your application is not only a reflection of you as a student; it reflects you as a person. That’s why we are committed to reviewing it thoroughly and giving it the individual care and attention it deserves. We believe you have more to offer than just a GPA, which is why there is no numeric formula that determines admittance. We strongly encourage you to apply, even if you’re unsure of your qualifications.

1. To begin the first 60 semester units of coursework:

          a. Students with fewer than 39 units of the required first 60 semester units of coursework completed must have a minimum cumulative GPA of at least 2.25 from an accredited institution that meets approval requirements as evidenced by an official transcript sent directly from each institution attended.

          b. Students with 0 units completed must have a minimum cumulative GPA of at least 2.25 as evidenced by an official high school transcript.Submit an application for admission.

2. To begin the second 60 semester units of coursework:

          a. Students must have a minimum cumulative GPA of at least 2.75 from an accredited institution that meets approval requirements as evidenced by an official transcript sent directly from each institution attended. Note that students may begin the second 60 semester units of coursework once they hove completed 39 of the first 60 semester units of required coursework. 

If you do not meet the minimum GPA requirement as stated above, you may still be eligible for admission based on your application package as well as the exceptions policy. 

3. Submit an application for admission

4. Complete an interview with the Associate Dean of Professional Business Education.

Application Checklist

NOTE: The application is completed entirely online with the exception of transcripts, which can be submitted electronically or directly to PLNU, and test scores, which should be submitted electronically.

  1. Submit online application for admission.
    • Please select "Adult Degree Completion," and not "Undergraduate" when completing the online application.
  2. Submit official transcripts from each institution attended.

    Official transcripts must be sent to:
    Point Loma Nazarene University
    Office of Graduate Admissions
    3900 Lomaland Dr.
    San Diego, CA 92106

    Official electronic transcripts must be emailed to:
    gradprocessing@pointloma.edu
     
  3. Submit your professional resume.
  4. Complete an admissions interview with Associate Dean of Professional Business Education.

Start Application

NOTE: All students are expected to have some proficiency with computer technology (email, Internet, word processing, etc.).

*Prospective students who do not meet the minimum GPA requirement can be considered for admission under exception. Contact your enrollment counselor for details.

 

Financial Aid and Student Support

We take seriously the role of providing you with financial, academic, and career support so you have the tools you need to be successful at PLNU and beyond. That’s why we offer a holistic support system that focuses on your unique experiences, particular needs, and personal and professional goals — resulting from our deep concern for you, our student.

With a focus on authentic relationships and personalized attention, our goal is to help transform you so you can follow your calling in your own career and life.

Financial Aid and Student Support

Career Opportunities

PLNU’s BBA will prepare you for careers in business, industry, government, and the nonprofit sector, as well as graduate-level study in fields related to business.

These careers include:

  • Operations Manager
  • Sales Manager
  • Financial Manager
  • Merchandising Manager
  • Marketing Manager
  • Management Analyst
  • Corporate Planner
  • Human Resources Manager
  • Small Business Operations
  • Advertising
  • Sales
  • Digital and Social Media
  • Brand Management
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Frequently Asked Questions

What is required to be admitted into this program?

1. To begin the first 60 semester units of coursework:

          a. Students with fewer than 39 units of the required first 60 semester units of coursework completed must have a minimum cumulative GPA of at least 2.25 from an accredited institution that meets approval requirements as evidenced by an official transcript sent directly from each institution attended.

          b. Students with 0 units completed must have a minimum cumulative GPA of at least 2.25 as evidenced by an official high school transcript.Submit an application for admission.

2. To begin the second 60 semester units of coursework:

          a. Students must have a minimum cumulative GPA of at least 2.75 from an accredited institution that meets approval requirements as evidenced by an official transcript sent directly from each institution attended. Note that students may begin the second 60 semester units of coursework once they hove completed 39 of the first 60 semester units of required coursework. 

If you do not meet the minimum GPA requirement as stated above, you may still be eligible for admission based on your application package as well as the exceptions policy. 

3. Submit an application for admission

4. Complete an interview with the Associate Dean of Professional Business Education.

Can I work while completing the program?

Yes! This program is designed with busy working adults in mind.

What scholarship and financial aid opportunities are available to me?

You will have the option to apply for a number of scholarships through Student Financial Services. This program qualifies for state and federal financial aid options. Contact your enrollment counselor for more information.

Do you accept transfer credits into your program?

1. To begin the first 60 semester units of coursework:

          a. Students with fewer than 39 units of the required first 60 semester units of coursework completed must have a minimum cumulative GPA of at least 2.25 from an accredited institution that meets approval requirements as evidenced by an official transcript sent directly from each institution attended.

          b. Students with 0 units completed must have a minimum cumulative GPA of at least 2.25 as evidenced by an official high school transcript.Submit an application for admission.

2. To begin the second 60 semester units of coursework:

          a. Students must have a minimum cumulative GPA of at least 2.75 from an accredited institution that meets approval requirements as evidenced by an official transcript sent directly from each institution attended. Note that students may begin the second 60 semester units of coursework once they hove completed 39 of the first 60 semester units of required coursework. 

If you do not meet the minimum GPA requirement as stated above, you may still be eligible for admission based on your application package as well as the exceptions policy. 

3. Submit an application for admission

4. Complete an interview with the Associate Dean of Professional Business Education.

How long do I have to complete the program?

For the BBA, Hybrid Format, the completion time is two years.

For the BBA, Online Format, the expected completion time will vary depending on how many units you enter the program with, and how many classes you choose to take at a time

How many days a week do classes meet?

The hybrid BBA program consists of face-to-face classes two nights a week, with additional coursework to complete online.

The online BBA program does not have synchronous classes, meaning there will not be a time where you are required to be online, except for math courses, which are taught through Zoom one evening per week. 

How large will the classes be?

Class sizes are estimated to be 20 to 30 people.

How many units will I take per semester?

For the BBA, Hybrid Format, you will take 10 units per semester of the second 60 semester unit courses.

For the BBA, Online Format, you can take as few as 1 class at a time.  You will work with your student success counselor to put together the right plan for you.

Are international students eligible to apply?

Students seeking to receive credit at the university from an institution outside the U.S. are required to have their foreign transcript evaluated by a service accredited by the National Association of Credential Evaluation Services (NACES). A detailed or course-by-course report is required. Official foreign transcripts are submitted to the service of choice and the evaluations subsequently submitted directly to the Office of Records. Please contact Financial Aid and Student Support Services for more information.

How is the BBA different from a traditional undergraduate program?

This program is designed for students who have already completed some four-year or community college coursework and are looking to continue their education and earn a bachelor’s degree. The program provides greater flexibility and affordability than most traditional undergraduate programs while maintaining high academic quality by integrating flexible coursework that allows students to advance in their careers while balancing their work and family life.

PLNU is a Christian university, but I am not a Christian. Would I feel out of place in this program?

We welcome and encourage people of all backgrounds as students in our programs. Issues that relate to faith may be discussed in some classes, and engaging in discussion with individuals with alternative points of view will be encouraged as learning opportunities. Students will work within a learning community that is supportive academically, spiritually, and emotionally.

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